5WPR CEO Ronn Torossian comments on the future of Streaming Live Events. The continued success of streaming video content has many traditional TV networks trying to figure out how to jump on the bandwagon without destroying their current, profitable business model. The NFL recently announced a deal to stream Thursday
Mike Heller is a former entertainment attorney who decided in the mid-2000s to change careers, starting his own company when he recognized the power of celebrity endorsements in boosting brand recognition.
Hollywood has become an international icon for top shelf entertainment, sending American culture across the globe and turning A-list actors into international superstars with more clout than some national political leaders. But, if you believe some of the folks who have been in the industry for a while, the dream
Playboy, the original “gentleman’s magazine” continues its culturally-motivated transformation. After more than 60 years selling nudity, the publication covered up its models, at least a bit, recently. But that was just the first in a series of moves meant to connect the company more closely to a few key demographics.
Healthcare Firm Rabin Martin Acquired by Omnicom PR Group Rabin Martin, headquartered in New York, with additional offices in Los Angeles, London, and Geneva has been acquired by Omnicom– the first acquisition since Karen Van Bergen stepped in as CEO at Omnicom. RM becomes Omnicom PR’s 11th agency brand bringing
Public relations continue to play instrumental roles in the success of brands and public figures across a wide range of industries. Great PR campaigns keep people like Kim Kardashian in the media, launch a platform for Coca-Cola’s place as a household name, and transform tech companies like Apple from startup
Saying “I’m sorry” after a terrible mishap in our private lives can seem like the most unpleasant experience. But saying sorry in the public arena? That’s even more nerve-wracking. An unsaid apology in the public sphere may not only spur hatred towards a public figure or brand, but it might
The purple Prince of pop-rock, for a time known only by an enigmatic symbol, is dead. Fans worldwide are reeling, both at the surprise as well as wondering “why” and “how” … two questions that, as of this writing, remain unanswered. Prince was one of the most influential brands in
The gaming industry constantly takes heat for how it treats and interacts with women. From online harassment to Twitter threats to shaming and catcalls on other social media, the issue has only caught fire and doesn’t seem anywhere close to burning out. The antagonists in this case are often Nameless
Even before they released the latest issue of the celebrated Sports Illustrated Swimsuit Issue, the world was abuzz about SI’s decision to change up the focus of its models this time around. For years now the company has been including more “athletic” body types rather than just bikini model bodies
