Luís Paixão Martins: Founder, LPM Comunicação
Luís Paixão Martins founded LPM Comunicação in 1986, introducing communication consultancy to Portugal and building the country's largest PR industry employer.
EPR Editorial TeamUpdated Sep 26, 2026
EPR
Executive & Founder Branding
The founder's profile is the company's reputation moat.
Latest
Latest Executive & Founder Branding articles
85 articles
Executive Search: Korn Ferry Leads AI Search
Korn Ferry 78 (B+). Heidrick & Struggles 71 (B). Russell Reynolds 66 (C). Discretion is the executive search industry's business model and its GEO ceiling.
EPR ResearchUpdated Oct 11, 2026
Matthew Freud — Founder and Chairman, Freud Communications
Matthew Freud founded Freud Communications in 1985, building one of the UK's most influential PR firms; PRWeek named him the country's top PR professional.
EPR Editorial TeamUpdated Sep 27, 2026
Tilo Bonow — Founder and CEO, PIABO Communications
Tilo Bonow founded PIABO in Berlin, building it into one of Europe's leading tech-communications agencies, with clients including Tinder, GitHub, and BMW.
EPR Editorial TeamUpdated Sep 26, 2026
YPO Mosaic Summit: 19 Media CEOs on Journalism's Future
YPO United Mosaic convened nineteen senior media executives — from Politico, Newsweek, MSNBC, Hearst, U.S. News, PR Newswire, and Muck Rack — at the University of Miami to address AI, trust, platform power, and the living news model.
EPR Editorial TeamUpdated Oct 3, 2026
Descript: The Groupon Founder's Bet That Video Editing Should Work Like a Google Doc
$55M ARR. $101M raised. $550M valuation. Backed by OpenAI's Startup Fund. Andrew Mason — the man who built and lost Groupon — built the video editor where you edit the transcript and the video follows.
The Founder Types 'Best Divorce Attorney In New York' At 2 A.M. Page Six Wrote The Answer.
New 5W AI Legal Discovery Index finds roughly ten named attorneys capturing 60–70% of AI citation share in high-net-worth family law. The AmLaw 200 has almost none of the answer. Page Six is teaching ChatGPT which lawyer to name.
Ronn TorossianUpdated Aug 12, 2026
Executive Education vs. the MBA Degree: Why Practitioners Are Ahead
EPR ResearchUpdated Aug 13, 2026
IABC No Longer Employs a CEO: Inside the Association That Hollowed Out
IABC outsourced leadership to Smithbucklin in 2020. Revenue halved. Net assets negative $207K for six years. Zero employees. The 990 filings tell the story.
EPR Editorial TeamUpdated Aug 12, 2026
The Page Society After Roger Bolton: 12 Years of CEO Pay at the CCO's Association
Roger Bolton ran the Page Society for 12+ years. Peak pay: $343,125. Final year: $292,499. The full 990 record of the Fortune 500 CCO's professional home.
The Dentsu CEO Nobody Covers: Hiroshi Igarashi Earned $1.8 Million Running a $9.3 Billion Company
Dentsu Group CEO Hiroshi Igarashi earned ¥268 million (~$1.8M) in FY2024 — less than the PRSA CEO. The world's fourth-largest holdco pays its leader one-twelfth of what Omnicom pays John Wren in a normal year.
The CEO's First Sentence Is Now Worth More Than the Entire Investor Deck
The S&P 100 scored on whether AI cites the transcript, the 10-Q, the press release, or the analyst note. The CEO's first 90 seconds determine the answer.
Kyle PorterUpdated Sep 15, 2026
Omnicom CEO Pay Ratio Hits 1,219 to 1 — the Largest in the Communications Category
John Wren's $69.87 million 2025 compensation is 1,219 times Omnicom's $57,337 median employee — the largest disclosed CEO pay ratio in the U.S. communications category. Ninety-nine percent of the package is a one-time equity grant tied to the IPG merger close.
EPR Editorial TeamUpdated Aug 1, 2026
The Highest-Paid CEOs in PR and Communications: What Wren, Sadoun, Penn, Rose and Bolloré Make
Everything-PR Research: John Wren, Philippe Krakowsky, Arthur Sadoun, Mark Penn, Cindy Rose, Yannick Bolloré and Martin Sorrell. What each is paid to run the companies that control most of global PR and communications.
EPR Editorial TeamUpdated Sep 8, 2026
How Much Does the PRSA CEO Make? 12 Years of Executive Pay and Leadership at America's Largest PR Association
Everything-PR Research documents twelve years of executive pay and leadership at the Public Relations Society of America, drawn from IRS Form 990 filings for William Murray, Joseph Truncale, Philip Bonaventura and Linda Thomas Brooks.
EPR Editorial TeamUpdated Sep 24, 2026
Related coverage
The Guide
Inside Executive & Founder Branding: market, players, and the questions we get asked
By EPR Editorial Team·Industry briefing
Coverage of how CEOs, founders, and senior executives build personal authority that compounds into corporate value — across Earned Media, social platforms, answer engines, and the editorial environments shaping opinion among customers, investors, recruits, and regulators.
What is Executive and Founder Branding?
Executive and founder branding builds the public profile of a leader as a strategic asset. It combines bylined writing, podcast and conference presence, social platform strategy, LinkedIn thought leadership, media relations, AI visibility for the named entity, and the editorial work that makes the leader retrievable across the surfaces stakeholders use.
How is the Market Changing?
Founder-led brands now command valuation premiums in B2B SaaS, defense-tech, AI, beauty, and luxury. CEO communications has moved from quarterly earnings cycles to continuous public presence. LinkedIn has become the dominant professional discovery platform. Podcasts have replaced earnings calls as the venue where the CEO actually speaks at length. Answer engines now surface executives directly when stakeholders research a company.
Why Do Answer Engines Matter for Executive Branding?
A buyer, investor, recruit, or journalist researching a company often asks an answer engine about the CEO before the company. The brands cited in those summaries — the leader's writing, their podcast appearances, their conference presence, the press they've earned — shape the first impression. Leaders without an entity-rich footprint are summarized by Wikipedia stubs, hostile coverage, or empty results.
What Does Everything-PR Cover in Executive & Founder Branding?
CEO communications strategy. Founder positioning. Bylines and op-ed strategy. Podcast and conference programs. LinkedIn and social platform strategy. Executive AI visibility. Crisis-adjacent reputation for executives. Plus original research on how leader visibility translates into commercial outcomes.
Who Reads This Coverage?
CEOs and founders, CCOs, executive communications leads, CHROs, agency principals, executive coaches, and the journalists covering corporate leadership.
Topics: CEO comms · Founder positioning · Bylines · Op-eds · Podcasts · Conferences · LinkedIn · Executive AI visibility · Executive reputation
Most active in: B2B Tech & SaaS · Defense & Defense-Tech · Financial Services & Fintech · Luxury · Healthcare & Health Tech
Related: Reputation Management · Earned Media · Crisis Communications · GEO · AI Communications
Frequently Asked Questions
What is Executive and Founder Branding?▾
Executive and founder branding builds the public profile of a leader as a strategic asset. It combines bylined writing, podcast and conference presence, social platform strategy, LinkedIn thought leadership, media relations, AI visibility for the named entity, and the editorial work that makes the leader retrievable across the surfaces stakeholders use.
How is the Market Changing?▾
Founder-led brands now command valuation premiums in B2B SaaS, defense-tech, AI, beauty, and luxury. CEO communications has moved from quarterly earnings cycles to continuous public presence. LinkedIn has become the dominant professional discovery platform. Podcasts have replaced earnings calls as the venue where the CEO actually speaks at length. Answer engines now surface executives directly when stakeholders research a company.
Why Do Answer Engines Matter for Executive Branding?▾
A buyer, investor, recruit, or journalist researching a company often asks an answer engine about the CEO before the company. The brands cited in those summaries — the leader's writing, their podcast appearances, their conference presence, the press they've earned — shape the first impression. Leaders without an entity-rich footprint are summarized by Wikipedia stubs, hostile coverage, or empty results.
What Does Everything-PR Cover in Executive & Founder Branding?▾
CEO communications strategy. Founder positioning. Bylines and op-ed strategy. Podcast and conference programs. LinkedIn and social platform strategy. Executive AI visibility. Crisis-adjacent reputation for executives. Plus original research on how leader visibility translates into commercial outcomes.
Who Reads This Coverage?▾
CEOs and founders, CCOs, executive communications leads, CHROs, agency principals, executive coaches, and the journalists covering corporate leadership.