Marketing
Marketing Through Photos: Why Images Now Speak Louder Than Strategy
Learn how photo-driven marketing now dominates over words in capturing attention and driving engagement across social platforms and digital campaigns.
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Technology
Punching Above Their Weight: How Small Tech Brands Win Big with Smart PR
Small tech brands succeed with smart PR through credibility, storytelling and strategy. Learn how startups win big using earned media, thought leadership and community.
PR, AI & Communications News
What's the Difference Between PR and Public Diplomacy?
Both public relations and public diplomacy involve addressing the public in a way that supports an overarching goal or plan to maintain or preserve reputation.
Insights & Strategy
How to Write High-Impact Op-Eds on Medium
And when it comes to publishing these pieces, Medium offers a platform unlike any other-equal parts digital magazine, idea marketplace, and personal soapbox.
AI Visibility
AI Is the First Salesman in Luxury
For two decades, luxury expert Seth Semilof has observed the evolving landscape of high-end sales. Now, he notes a significant shift: artificial intelligence has become the "first salesman in the room," influencing ultra-high-net-worth buyers before they even engage with a broker. In partnership with 5W AI Communications, Haute Living conducted "The AI Concierge Report," a study examining how AI engines recommend branded residences. The findings reveal that a few key brands dominate AI answers, while others, despite their prestige, are largely overlooked. This consolidation of AI recommendations poses a critical challenge and opportunity for developers, brands, and brokers in the luxury market, emphasizing the new importance of AI presence as asset protection and a sales tool.
Gambling
Sports Betting PR 2026: DraftKings, FanDuel, and the AI Answer Layer
Sports betting PR in 2026 — DraftKings and FanDuel at 78% of GGR, $3.9B in operator marketing, the RG Index, the CFTC-vs-state prediction market frontier, and the AI answer layer now deciding which sportsbook wins the next customer.
Luxury
How Jacob Arabo Predicted the New Luxury Buyer
How Jacob Arabo — Bukharian Jewish immigrant, 47th Street jeweler, hip-hop's house brand — built Jacob & Co. for the new-money generation before Geneva knew the new-money generation existed.
Social Media
How Beauty Influencers Win on TikTok
The beauty creator economy on TikTok looks nothing like Instagram influence did five years ago. Audience quality matters more than follower count. The four creator tiers — Expert (Dr. Shereene Idriss, Dr. Muneeb Shah), Authority (Hyram, Mikayla Nogueira), Personality (Alix Earle, Bretman Rock), Micro — operate distinct economics. Sponsored posts run $500-$50K+. TikTok Shop affiliate 5-25%. The creator-to-brand path: Selfless, One/Size, Bretman x Wet n Wild.
Featured
The Online Travel Wars
Booking, Expedia, Airbnb, Google. The triopoly with the fourth player nobody has finished accounting for. Market share, AI strategy, and who wins the next decade of online travel.
Automotive & Mobility
European EV Citation Share Index 2026
The inaugural European EV Citation Share Index 2026 — which European electric-vehicle brands ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. VW ID. owns mainstream. BMW i owns premium. Renault owns affordable. Stellantis is invisible.
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