Fitz & Company Marketing For Art Leaders
For nearly 25 years, Fitz & Company has focused on creating strategies for established and emerging leaders in the global art world. The company’s strategy is built upon media relations, integrated marketing, digital marketing and social media, audience engagement, and events. The relationship between the company and its clients begins with brainstorming, followed by analyzing the best way to implement skills that focus on the deliverables that meet the client’s goals. Fitz & Co. serves as the advisor on the media relations strategy, communicating regularly to collaborate on the messages that suit the client’s needs and organizational culture.
Current clients include Art Basel, which runs some of the world’s most famous modern and contemporary art shows in Basel, Hong Kong, and Miami Beach. Fitz & Co. works with numerous companies across the country and globe, including BMW Group Culture, California Institute of the Arts, Okayama Art Summit, Northwestern University in Qatar, and the Faurschou Foundation in Copenhagen.
Fitz & Co. also uses its customized suite of services in working with the Gagosian Gallery, a global network of art galleries across 17 exhibition spaces in New York, Los Angeles, San Francisco, London, Paris, Geneva, Basel, Rome, Athens, and Hong Kong. Gagosian features the work of leading international artists and historical exhibitions on the work of some of the world’s most legendary artists, including a series of Picasso surveys that attracted more than 100,000 visitors in London and New York.
By using a media relations campaign strategy that includes placement, engagement, events, trips, training, and monitoring, Fitz & Co. is able to integrate its marketing specifically geared to the unique needs of very different companies. The resulting integrated marketing plan focuses on brand positioning, research and competitive analysis, strategic partnerships, client engagement and acquisition, and trend forecasting to continually evaluate the strategy.
Fitz & Co. takes advantage of its Instagram account (fitzandco) to best showcase the art and artists of its clients, developing video and social media campaigns. The company uses social media and press releases to engage with museum leadership, trustee and patron groups, curators, and integrate with art world influences, VIPs, and key art world moments.
Running events is a critical aspect of the art world, showcasing galleries and art leaders. In addition to event planning and production, Fitz & Co. also provides event consultation and curation based on years of experience.
The company provides internship opportunities in its New York office to allow passionate art lovers to work in the company-wide media support initiatives, tracking media coverage and working on a wide array of press materials for various clients. With a constantly evolving media landscape, Fitz & Co. strives to include all voices in providing clients creative and customized campaigns that may differ from those in other fields.