Friends School of Minnesota Issues Website Redesign RFP

                Friends School of Minnesota (FSMN) is a thriving, independent, K-8, Quaker school in the heart of St. Paul’s Midway neighborhood. In the tradition of more than 80 Friends Schools across the United States, FSMN meets children’s intellectual, emotional and spiritual needs in an environment that nurtures their social consciousness.

                Now in its 30th year, FSMN is a healthy, vibrant, stable institution known for its rich, progressive curriculum; commitment to community; acclaimed conflict resolution program; and holistic, joyful approach to educating children. We currently have 150 students and 30 faculty and staff.

                We are a diverse community with students from a broad range of religious and non-religious backgrounds, including eight percent from Quaker families. We welcome ethnic and economic diversity. Our community actively works to increase diversity, remove barriers, and be welcoming and accessible. In our admissions process, we seek a wide range of academic abilities and diverse learning styles. We seek diversity, including racial, ethnic, socioeconomic, family structure, and belief system. FSMN families have a broad range of religious and non-religious backgrounds, including 10% Quaker. Twelve percent of our students come from LGBTQ+ families and 35% of students are children of color, mostly from multiracial families. We consistently fund tuition aid at 28% of tuition revenue and provide need-based tuition aid for 40% of our students – up to 90% of tuition – to increase access to FSMN and enhance its diversity. Our conflict resolution program is integrated into the daily culture of the school, actively teaching and modeling nonviolent, respectful techniques to solve the natural conflicts found in every diverse community.

Scope of Work

                We want our brand look and feel to have more sass. How do you make Quakers and progressive education sassy? We aren’t sure, we are hoping you can help. We are currently working with an    equity and inclusion consultant to audit our processes and procedures for bias, racist practices       and barriers to inclusion. Our website should reflect that work.

                Our new website will need:

·         An easy-to-use and update content management system (CMS)

·         The ability to easily feature videos (and remove them if we don’t have great video content or the content gets stale)

·         Mobile responsive

·         Intuitive navigation

·         Clean and focused design

·         Action-oriented – ie, pages lead to actions like Donate or Contact Us

·         All applicable content imported from current site

·         Optimized with SEO best practices

·         A blog and dynamic blog feeds throughout website

·         Social media integration (share buttons, follow buttons, etc.)

·         Email update sign-up form

·         Contact Form

·         Features you may recommend based on your expertise

Due Date

                April 19th


                Eileen Galvin


Shift communications and W2O group have strong digital capabilities.

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