The pandemic and franchising
The pandemic made the future seem uncertain and affected the world of franchising. Nobody expected the past couple of years to be marked by growth. The results have been surprising where the business of...
Category: Insights
Overcoming entrepreneurial anxiety
Compared to non-entrepreneurs, entrepreneurs are more prone to mental health conditions. They suffer from anxiety attacks, triggered by their lifestyle, which has workdays with no structure and boundaries. The journey to success never did...
The Importance of Marketing Small Businesses
Plenty of smaller and newer businesses don’t believe that they need to invest in marketing, and in fact, according to research, nearly 40% of smaller businesses don’t even have their own business websites where...
Bite toothpaste and the mission of conservation
Conservation is important as it makes sure that resources persist for future generations. Conserving nature is taking care of our future. Brands are waking up to the fact that they need to take practical...
Improving Brand Perception by Helping Employees
Any employees that have started returning to their office spaces have faced the increased cost of their commute to the physical workplace. Recently, the gas prices across the US have been steadily increasing, hitting...
The Best Strategies For Dealing With Misinformation
Marketing is one of the most important aspects of any business. It can make or break a company, and it’s essential to get it right. Marketing campaigns are designed to promote a product or...
Meme stocks
The pandemic forced people to isolate themselves from one another. New virtual communities were formed. These communities met on Twitter, in Reddit forums, on Slack chats, and in-text message threads. People also held meetings...
Artificial Intelligence and Robots Improving Business Operations
The popular clothing company Levi’s started leveraging bot and automation technology for its business operations since it decided to focus many of the company’s labor resources on higher-value initiatives. By introducing robotic process automation...
Optimizing Error Pages for Conversions
In an ideal world, companies would never need an error page because links would never break, visitors can seamlessly navigate around a website, and every resource would stay in one place. Nevertheless, despite every...
Building a trans-inclusive workplace
Trans people often feel pressured about their identities in social settings. They experience discrimination and hostility even in their workplace. Such experiences can have devastating consequences for their well-being as well as their job...
