Zero waste is the way to get to a plastic-free future. A typical zero-waste store sells plastic-free items which help people reduce their waste generation. As a marketing strategy, promoting products and services in an eco-friendly manner not only shows commitment to the consumer, but it also shows a commitment
Puns can be useful as a marketing strategy. Despite having a questionable reputation, punning is considered to be among the highest displays of wit. Wordplay can be a powerful strategy for audience engagement. It can be catchy and fun, and can help a brand to stand out from the crowd.
Interview with Jeff Baker, the CMO for Brafton’s marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be found below: https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916 1. What is the biggest challenge you’ve faced as a CMO? I come
Women’s empowerment means promoting women’s sense of self-worth, their capacity to make their own choices, and their right to influence social change for themselves and others. It is important to find out how women across different age groups perceive women’s empowerment and what type of messaging would resonate best with
Chinese customers constitute a third of the world’s luxury shoppers, so you can bet the world’s top luxury brands pay close attention to events and holidays in China. This focus is in order to harness the Chinese market in order to grow brands in the world’s most populated country. It
The viral smartphone game Pokémon Go is turning five this year, and despite not being as viral as when it first started, it’s still as popular as when it was first introduced. The game has a large number of fans, creating various anniversary events around the world, and is making
Plenty of Amazon employees across the US have been talking about the work conditions in Amazon warehouses for several months now. The latest complaint from warehouse workers is that the internal temperature has become too hot to be able to work efficiently. Recently, there was a federal complaint that was
Luxury Powerhouse company Louis Vuitton is one of the companies that set the tone for the rebound of the luxury market post-covid-19. LVMH, the umbrella group that owns Dior, Tiffany, and Louis Vuitton, made nearly 14 billion Euros, a whole 14% higher than the revenue the group earned some years
Podcasts help brands reach a target audience. Audio content consumption and podcasting have become increasingly popular over the years. The convenience of listening to podcasts also plays a major role in its popularity. People can listen to podcasts in the gym while exercising, commuting to work, or while travelling. The
According to Alexei Orlov, most brands serve, but only an elite few go beyond. These brands create the trends along with bearing the responsibility of setting them. They serve and reshape. Success and notoriety come because they do more than lead. They transform opinion and reshape the way we think.
