Interview With Brafton’s CMO: Jeff Baker
Interview with Jeff Baker, the CMO for Brafton’s marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be...
Category: Insights
Women’s empowerment as the message of a brand
Women’s empowerment means promoting women’s sense of self-worth, their capacity to make their own choices, and their right to influence social change for themselves and others. It is important to find out how women...
China’s Influence on the Market for Luxury Goods
Chinese customers constitute a third of the world’s luxury shoppers, so you can bet the world’s top luxury brands pay close attention to events and holidays in China. This focus is in order to...
Successfully Shifting Operations and Strategies
The viral smartphone game Pokémon Go is turning five this year, and despite not being as viral as when it first started, it’s still as popular as when it was first introduced. The game...
Deciding on a Course of Action During Backlash
Plenty of Amazon employees across the US have been talking about the work conditions in Amazon warehouses for several months now. The latest complaint from warehouse workers is that the internal temperature has become...
Louis Vuitton set to launch Mobile Game to Celebrate Anniversary
Luxury Powerhouse company Louis Vuitton is one of the companies that set the tone for the rebound of the luxury market post-covid-19. LVMH, the umbrella group that owns Dior, Tiffany, and Louis Vuitton, made...
Podcasting for profit
Podcasts help brands reach a target audience. Audio content consumption and podcasting have become increasingly popular over the years. The convenience of listening to podcasts also plays a major role in its popularity. People...
Alexei Orlov Talks Brand Fusion
According to Alexei Orlov, most brands serve, but only an elite few go beyond. These brands create the trends along with bearing the responsibility of setting them. They serve and reshape. Success and notoriety...
Effectively Introducing a Startup Company
Introducing a brand new business, or a startup happens every day, which is why having a short pre-prepared speech which can explain what the company does in a clear and succinct way is necessary...
Business Development for the Future
The last year has been a turbulent time for everyone, especially start-ups, with the pandemic forcing some to completely pivot while others managed to survive and thrive. The world also saw a big shift...
