Page Experience: Google’s New Algorithm
What is so unusual about Google’s new algorithm? It is all about the new update, where page experience is the search engine’s primary focus and priority. The new update seeks to improve the overall...
Category: Insights
Top 10 Most Expensive NFTs
Non Fungible Tokens are digital items that have a particular value depending on their uniqueness. They could be portraits, videos, GIFs, and many other formats. Since NFTs are outstanding data components on a blockchain,...
Communications Lessons From The Suez Canal’s Blockage
Last month the Suez Canal, which is a waterway that connects Europe and Asia, ended up blocked by a cargo ship for an extended period of time. This situation made for plenty of crisis...
Asking for Positive Reviews
In today’s world of digital dominance, reviews can make or break a business. According to the digital media firm, Cox Media Group, 67.7% of consumer purchasing decisions are swayed by what’s revealed on brand...
“Ask, and It will be Given to You”
This immortal biblical verse from Matthew the Apostle epitomizes what astute leaders of today did to maintain their success throughout the pandemic. Ocean Spray was one such success story and has chalked up several...
Employers Getting Ready for the New Normal
With projections forecasting that most Americans who wish to be vaccinated against COVID-19 will be able to get their shots by mid-summer, optimism has risen that life and business will return to normal soon...
Creating a Business with a Purpose
Businesses that have a purpose other than generating profits and economic value for the owners and stakeholders should explain how everyone that’s involved in the business itself, is making a difference. This way, companies...
Building a Conscious Business
Beyond simply getting profits, plenty of business owners start out with another clear purpose and values that accompany the main purpose, especially when it comes to making any business decisions. As people are constantly...
Agency Diversity Efforts: Are They Working?
Like many companies and brands, ad agencies, too, responded to events of last year and called for diversity and inclusion with various initiatives. Agencies were probably driven to act more quickly after the CEO...
Diversity and the Changing Colors
When the first millennials were born in 1980, the census bureau reported that about a fourth of all census tracts in the US. were nearly exclusively white. Fast forward to 2045 when the Brookings...
