While plenty of business owners seek to get as much PR coverage as possible, not everyone needs it as much as they might think. Some industries don’t need to have much PR and might achieve even more public exposure by investing in their advertising. On the other hand, some industries
When researching vacation destinations and purchasing travel packages, most customers seek options online. There is no single marketing technique that would cater to all types of customers and their needs. A linear process may not be successful. 1) Article marketing – A short article tied into a service or product is a
Disinformation is dangerous. Defined by Merriam-Webster dictionary as “false information deliberately and often covertly spread (as by the planting of rumors) to influence public opinion or obscure the truth,” disinformation can impact people’s health and wellbeing, livelihoods, and mental health. As PR professionals, disinformation can prove to be an obstacle
For thousands of users, the social news aggregation, web content rating, and discussion website Reddit was recently down for a few hours, showing an error screen with a code 503, after taking a long time in trying to load any pages. The platform also has its own status page, where
An often unspoken piece of a diversity and inclusion program is the creation of a workplace environment where everyone feels a sense of belonging. Belonging is the difference between a company that shows they’re employing D&I versus one that truly supports both by also nurturing it. 51% of LGBT workers,
What is so unusual about Google’s new algorithm? It is all about the new update, where page experience is the search engine’s primary focus and priority. The new update seeks to improve the overall page experience by eliminating those aspects that give Google a lousy name. Some of the problematic
Non Fungible Tokens are digital items that have a particular value depending on their uniqueness. They could be portraits, videos, GIFs, and many other formats. Since NFTs are outstanding data components on a blockchain, they are not synonymous with each other. Below is a review of the most costly NFTs,
Last month the Suez Canal, which is a waterway that connects Europe and Asia, ended up blocked by a cargo ship for an extended period of time. This situation made for plenty of crisis communications lessons for business leaders who were following the event closely. The biggest lesson is the
In today’s world of digital dominance, reviews can make or break a business. According to the digital media firm, Cox Media Group, 67.7% of consumer purchasing decisions are swayed by what’s revealed on brand review pages. Not only do negative reviews mean a potential loss of business and profitability, but
This immortal biblical verse from Matthew the Apostle epitomizes what astute leaders of today did to maintain their success throughout the pandemic. Ocean Spray was one such success story and has chalked up several successes. It demonstrated that user generated content (UGC) can positively improve revenue and improve content production
