Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An earlier article cited a 2020 Capgemini survey in which respondents identified personalized portals as one of the top five ways brands could retain their loyalty.
A lot of marketers sometimes overlook the potential of marketing on YouTube. While some consider it to be a video platform, others see it as a social media platform, but either way, there are plenty of marketing opportunities there for brands and corporations. The platform can become an even more
Many businesses, especially smaller ones and startups, often try to do social media marketing for the business, but they tend to be unfocused in all their efforts, as they haven’t defined the brand’s campaign. Without a clearly defined social media marketing campaign, these businesses will never know if the campaign
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was among the latest to validate this in a survey of more than 600 customers. What can brands do to improve their position in the marketplace
These days, businesses must have a good online presence, but not all business owners are digital-minded. However, with different technologies and tools, it’s easier to build an online presence for a brand to make a company stand out from the crowd and get consumer’ attention. For business owners that want
Entrepreneurs believe that their big ideas should be revolutionary to get to the success they first set out to achieve. Many of them believe that all they need is an idea that will change the world, but that’s not the case. These revolutionary ideas, such as the iPhone, or Facebook,
Paying attention to and focusing on organic SEO can elevate your website ahead of the competition. A discussion with Don Silver, COO, BoardroomPR, Fort Lauderdale, Florida What is organic search engine optimization (SEO) and why is it important? SEO is the process of optimizing your website to establish and grow the
There are plenty of different ways for brands and corporations to build teams that solve business challenges. Each approach has its own advantages and disadvantages, which is why business owners have to pick the one that best fits their ideas and vision on how to achieve their business goals. Some
On the day after opening night on Broadway, bad reviews often signaled the death knell for a show despite a huge investment of capital and hundreds of hours in rehearsal time by the cast and crew. It’s moot for now because of the pandemic, but for merchants, it’s also caused
Today, a special Q & A with Michael D. London, CEO of Bow Wow Labs. For more than 40 years, Michael London has invested in and built companies from startup, to maturity, to exit. In all cases, these companies have become more than an investment, and London has been the
