Culture Reset
In the wake of protests over the death of George Floyd and other African Americans, many companies are rethinking their own inter-racial culture. The difference this time is that advocacy groups have pushed dialogue...
Category: Insights
Ronald Reagan & Steve Jobs: Great Communicators!
We asked communications professionals who are some great communicators, and we got some amazing responses. Margaret J. King, Ph.D., Director of The Center for Cultural Studies & Analysis, said “You can start with Ronald Reagan,...
YouTube Videos Post-TikTok?
Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it. Google bought YouTube in 2006, it has grown to become especially...
Twitter Sees User Growth and Revenue Decline
With the global pandemic and everyone stuck in their homes, Twitter reported another quarter of record user growth of 186 million daily users. This is a 34% increase compared to the same quarter last...
The Facebook and Instagram Ad Toss-Up
It’s a question that most brands with a limited social media advertising budget face on a regular basis: when it comes to advertising on social media, is it better to lead with Facebook or...
Black Mansion Design Studio Says Be Creative During Corona
Millions of companies around the country are temporarily closed due to the coronavirus pandemic. There are many things that these business owners and managers could do during this time, but one of the most...
“That’s when I fell for… the leader of the pack”
Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists. In today’s fast-moving world of digital communications, the leader of today’s pack is Instagram. So?...
How Media Agencies Connect Brands to Audiences
A media agency is there to advise companies and brands on how and where to advertise products or services, along with the best ways for brands to present themselves to the public in a...
Tips for Becoming a Better Leader
A good leader is constantly learning, evolving and improving their skills. This is not a choice that they make, it’s something they must do. As companies around the world are flourishing around the world,...
Where Did the Help Go?
First there were vending machines, then laundromats, automats, gas stations, ATMs, airport check-ins, grocery stores, and now restaurants that are going cashierless. As of last summer, Amazon Go had 13 cashierless stores and announced...
