In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results with their marketing strategies. Which means, it’s not important to just collect and track all of
We asked our audience who they thought are the best communicators, and here’s what we got. Eric Sachs of Sachs Marketing Group said, “Even if you’ve never watched a single of her highly popular television projects, you should listen to a Shonda Rhimes speech. She’s an excellent storyteller. She adds
“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in late
Shortly before he passed away in 1937, George Gershwin composed the music to “Our Love is Here to Stay.” His wife, Ira, finished the lyrics to what became a musical standard for many years. Some large shopping center owners who quickly adapted curbside pickup believe this may be a solution
Do you need a PR firm or publicist for a book you’ve written? Generally book pr firms do not think outside of the box – and their retainers are 2 to 4 thousand dollars a month — a bargain when looking at larger Public Relations companies, that might be able to produce more
In the wake of protests over the death of George Floyd and other African Americans, many companies are rethinking their own inter-racial culture. The difference this time is that advocacy groups have pushed dialogue beyond the “saying good things” stage to activism within the workplace and even brands. Sensitivity to
We asked communications professionals who are some great communicators, and we got some amazing responses. Margaret J. King, Ph.D., Director of The Center for Cultural Studies & Analysis, said “You can start with Ronald Reagan, the “Great Communicator.” And I think Fred Rogers qualifies in a totally different way – speaking
Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it. Google bought YouTube in 2006, it has grown to become especially valuable to marketers who need time to demonstrate and show longer how-to programs. TikTok, on the
With the global pandemic and everyone stuck in their homes, Twitter reported another quarter of record user growth of 186 million daily users. This is a 34% increase compared to the same quarter last year, and also the largest year-over-year jump in growth ever since the platform first started reporting
It’s a question that most brands with a limited social media advertising budget face on a regular basis: when it comes to advertising on social media, is it better to lead with Facebook or Instagram? While the two platforms have a broad overlap in users, the specific interactions and demographics
