Category: Insights

RB Milestone Group Led by Ryan Brucato

RB Milestone Group, which is also known as RBMG, was founded by Ryan Brucato in 2009. This is a respected and successful public relations and investor relations firm that maintains offices in New York...

Difference cars

“We Try Harder”

Ever since its early beginnings, Avis, the car rental company, was always second to Hertz. In 1963, its agency Doyle Dane Bernbach decided to capitalize on Avis being second and came out with the...

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What Recession?

Who’s ready? Treasury yields have dropped, economic growth slowed in 2019, and freight shipments have tapered off. A recession is coming although no one can really say when it will occur. History shows that...

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Sales and Marketing in 2020

Thanks to the internet, the way that people make purchases has changed quite a bit, which means any business who has been willing to keep up with those changes and adjust their strategies has...

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Credit Card or DIP?

Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark with consumers. That newcomer is digital installment plans or...

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Simple Differences Between Sales and Marketing

Many people tend to think there are practically no differences between the fields of sales and marketing. However, that couldn’t be further from the truth. When it comes to marketing, the goal is to...

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Google Policy Shift Stops Well Short of Ban

For three years now, web companies have been facing increasingly loud consumer demands that they do something about false or misleading political advertising on their platforms or using their channels. The rub, of course,...

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INTEGRATION

According to the U.S. Census Bureau, America will become “minority white” in 2045.  If one were to include the LGBTQ, mixed marriages, and other minority communities, this integration of races and groups will occur...

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Adapt or Lose

Most corporate leaders should be pleased.  Employment is at a high.  The economy and the stock market are doing well.  So, what is there to worry about? Baby boomers and their predecessors who believed...

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