Before making the decision to hire a PR firm, or starting your own campaign, it is vital that you understand the nature of news. Luckily, it’s not rocket science. There are only two ways to make news: create a story, or follow a story. Understanding the difference between the two
Jeff is a hotshot entrepreneur who up to this point has become accustomed to calling his own shots. However, when a dream job offer appears on his desk one day, he knows he would be ill-advised to turn it down. Stable income, full benefits, and the ability to take a
Whether you’re an entrepreneur or an aspiring social media celebrity, you’ll have surely considered the need to form a solid PR strategy. Like most new players, however, you’re unlikely to have much access to a PR professional or agency. In lieu of your own personal PR team, we’ve covered the
Artificial intelligence and automation have made marketing management more accessible to even those who have no prior experience. Now, an increasing number of businesses are beginning to consider bringing more marketing operations under their own roof instead of sourcing the work to marketing or digital agencies. Of course, a marketing
If you’re old enough to remember this description of Superman and are in charge of your company’s marketing and reputation, read this because the environment has indeed changed and there’s also a new sheriff in town and its name is social media. What’s faster than a speeding bullet today is
Nervous about adding live chat to your online store? Your reservations are understandable, especially if you’re used to working with customers over email. With email, customers rarely expect an instant reply; you can use these expectations to decide which emails to answer, and in what order. Moving to live chat,
Showing appreciation is one of the simplest ways to build rapport in any relationship, and the one that you form with your customers is no different. Indeed, showing your customers that you care is one of the easiest ways to strengthen your brand-customer bond, and yet surprisingly few businesses take
The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule, answering to zero bosses, and finding fulfillment in work? Working solo has a long list of perks and benefits, but this lifestyle is far from
As the founder of successful production company Modern Producers, Adrian Wood has a thing or two to say about building a workable subscription model. And a growing business. The key, he says, is putting himself in the position of the customers and determining what an up and coming producer would
One of the less glamorous, but no less important, parts of becoming an entrepreneur is acquainting yourself with a host of rules, practices, and terminology that make up the backbone of your business. One of these elements is trademarks: what is a trademark, what parts of your business can you
