Faster than a Speeding Bullet?
If you’re old enough to remember this description of Superman and are in charge of your company’s marketing and reputation, read this because the environment has indeed changed and there’s also a new sheriff...
Category: Insights
Resolve Customer Issues with Live Chat
Nervous about adding live chat to your online store? Your reservations are understandable, especially if you’re used to working with customers over email. With email, customers rarely expect an instant reply; you can use...
Creative Ways to Thank Your Customers
Showing appreciation is one of the simplest ways to build rapport in any relationship, and the one that you form with your customers is no different. Indeed, showing your customers that you care is...
Maximizing Performance as a ‘One-Person Show’
The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule, answering to zero bosses, and finding fulfillment in work?...
Top Tips for Budding Entrepreneurs
As the founder of successful production company Modern Producers, Adrian Wood has a thing or two to say about building a workable subscription model. And a growing business. The key, he says, is putting...
What’s in a Trademark? Protecting Your Brand and Business
One of the less glamorous, but no less important, parts of becoming an entrepreneur is acquainting yourself with a host of rules, practices, and terminology that make up the backbone of your business. One...
How a Marketing Agency Can Assist Business with Growth
Depending on the industry, finding space to grow can be difficult. This means that sales and customer growth need to correspond with each other, and success in these categories comes from a strong approach...
Are Open Collaborative Offices Really the Solution?
Seemingly everywhere, a new start-up opens its doors to new employees, boasting about open office space and a collaborative environment. These open office plans are a newer trend, and the idea is that employees...
Easy Ways to Build Customer Loyalty
Customer loyalty is an important element of the customer relationship, and it’s an integral part of increasing the efficiency of marketing. After all, repeat customers are much easier to maintain than prospecting for new...
Effectively Using Email Marketing to Grow Customer Relationships
Marketers must be continuously on their feet in order to have the best tactic for reaching new customers. As consumer behavior shifts, it’s up to marketing experts to help their clients keep up. One...
