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Last month, the Digital Marketing Institute released the results of their study, which revealed that most marketing professionals are not prepared for digital change. This report titled ‘20/20 Vision: A Marketing Leader’s View of Digital’s...
There are a lot of things to consider when marketing an upcoming event. It can be a stressful process – you’re worried about the turnout and how you can make the most out of...
Effective communication is key to a successful business. Whether it’s relaying information up the chain, to your colleagues, between departments, or most importantly, to your client base, the way you present yourself has an...
If you’re a manager, you’re going to come across underperforming employees or maybe even teams at some point. There’s going to be that one person who just doesn’t get the job done. It is...
Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it’s a great boss or an...
Building a company is difficult, creating a successful company is even harder. Despite the challenges of entrepreneurship, countless ambitious people launch their own ventures every day, using the advent of the internet to help...
Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are...
With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to...
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align...
Being a marketing manager is a challenging role with a lot of responsibility. A large part of the company’s success or failure is linked with the performance of the marketing team. A successful marketing...
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
