The secret to winning customers is to offer them exactly what they want when they want it. Make it easy for them to find you and get what they want from you. That’s why we have content marketing. Content marketing is a customer-focused method of offering potential customers the information
International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs
Thought leadership is one of the most significant buzzwords to hit the marketing industry for some time now. However, while many people know about thought leadership – few business owners understand what it means to their company and their promotional methods. Thought leadership is a specific kind of content marketing
There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in their teams. As the head of a business, people in leadership positions are often the first
There’s no better day to reflect on the triumphs of women generally, and more specifically in the marketing community, than the International Day of Girls. In 2012, the UN declared October 11 as the day we shine a light on gender equality. While we still have a long way to
Massachusetts state court has been forced to vacate thousands of drug-related criminal convictions that were connected to a specific crime lab in Amherst, Massachusetts. The ruling was based on what the court called misconduct by a rogue chemist as well as two former prosecutors. The recent ruling brings back into
Businesses rely on great communication to thrive. If team members don’t know how to connect with each other, share ideas, or express their feelings, then collaboration simply can’t happen. Unfortunately, not everyone naturally has excellent communication skills from the moment they move into a leadership role. While all managers and
Until this past week, Etienne Uzac may have been best known as the co-founder of Newsweek’s former parent company. Now, Uzac is being accused of “conspiring with two other companies to defraud lenders” that the media company allegedly “used to keep itself in business”. The case will be heard in
Freelancers and remote workers may not be the best fit for every company, but more and more organizations find a place for them because many of these workers have exceptional skills, they can move projects along faster, and though the price of such work may be about the same
Being a great leader is harder than it seems. People assume that all they need is the right opportunity to show off their skills as a leader, and they’ll be on their way to success in no time. However, the truth is that there’s a lot of pressure on the
