3 Things Leaders Need to Promote in Their Teams
There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in...
Category: Insights
International Day of Girls: A Marketing Perspective
There’s no better day to reflect on the triumphs of women generally, and more specifically in the marketing community, than the International Day of Girls. In 2012, the UN declared October 11 as the...
Massachusetts Chemist Prosecution Leads to Falling Consumer Confidence
Massachusetts state court has been forced to vacate thousands of drug-related criminal convictions that were connected to a specific crime lab in Amherst, Massachusetts. The ruling was based on what the court called misconduct...
Ways Leaders Can Improve Communication Skills
Businesses rely on great communication to thrive. If team members don’t know how to connect with each other, share ideas, or express their feelings, then collaboration simply can’t happen. Unfortunately, not everyone naturally has...
IBT Media Responds to Fraud Claims
Until this past week, Etienne Uzac may have been best known as the co-founder of Newsweek’s former parent company. Now, Uzac is being accused of “conspiring with two other companies to defraud lenders” that...
Working With Freelancers & Remote Employees
Freelancers and remote workers may not be the best fit for every company, but more and more organizations find a place for them because many of these workers have exceptional skills, they can...
Want to Be a Better Business Leader? Do These 5 Things
Being a great leader is harder than it seems. People assume that all they need is the right opportunity to show off their skills as a leader, and they’ll be on their way to...
Fanatic Followings with Agency Entourage
Think like partners, act like entrepreneurs, care about results- that’s the Agency Entourage calling. Entrepreneurship. The term has become a catch-all buzzword in recent years, used to describe a host of activities- from cryptocurrency...
Social Media That Is Socially Engaged, with Mediakix
With a reach of over 25 million users, the Mediakix amplifier effect is nothing to be sniffed at. With everybody wanting a slice of consumers attention in an ever-deafening online space, brands are having...
Have You Ever Wanted to Read Your Client’s Mind? Splacer Might Just Be Your Solution
One of the many difficulties a public relations practitioner faces is matching a client’s needs and preferences with home run results. If you can understand what your client wants, and then deliver it, you’re...
