For a long time now, people have often thought of branding as something connected specifically to companies and corporations. However, the truth is that almost every individual today has their own personal brand, regardless of whether they actively cultivate this brand or not. As we increasingly move towards the digital
Earlier this month, knowing not everyone could make it to the renowned Cannes Lions festival, Fishbowl, the professional social network, opened up the voting pool to their larger Advertising community as a way to celebrate the industry. Creatives from top ad agencies like WPP, BBDO, and Publicis, among others, became judges, nominating and
Leaders don’t have to spend time in the marines to learn from the way these disciplined individuals live their lives. In an era where companies like Facebook are seeing huge PR crises because of selfish behavior, the marines have the answer to better leadership strategies in their 14 principles for
Comedian and TV host Chris Hardwick is facing harsh allegations after his ex-girlfriend, Chloe Dykstra, dropped a bombshell in the entertainment media recently. According to Dykstra, Hardwick “sexually and emotionally abused her” throughout their relationship. Hardwick denies these allegations. Let’s look at how each side is projecting their messages. Dykstra
It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker
By now you realize that the old method of marketing doesn’t work. Buyers now hold all the power. Chasing them down and begging them to buy is a waste of time and money. They want to find you—and your main job is to be found. You need to switch from
People dreaming about advancing their career in the communications world might find themselves asking whether now the right time is to get a master’s degree in the communications sector. Now that the job market is growing increasingly competitive for communications professionals, having something that gives you the extra edge on
With the NBA and NHL finals underway and attracting global audiences, we asked media executive https://variety.com/exec/sal-siino/Sal Siino how sports brands are looking to expand overseas: 1- How are U.S. professional leagues innovating to deliver content globally? U.S. professional leagues are increasingly seeing significantly higher growth rates abroad and are customizing
Recently, when popular rapper T.I. tried to enter gated community where he lives, he was met by police, arrested, and charged with “disorderly conduct, public drunkenness, and simple assault.” Speaking to reporters, Henry County Deputy Police Chief Mike Ireland said the rapper was arrested around 4:30 a.m. during an argument
