Instagram Conversion Funnel Basics

Companies looking to reach and connect with audiences on Instagram need to have a conversion funnel. There is a specific type of sales funnel that works very well on this social media platform. Companies that use the Instagram sales funnel enjoy nurturing potential customers more effectively. They also enjoy higher conversion rates and success.


The first thing that a company needs to do to create an Instagram conversion funnel is set up an Instagram Shop. Through the shop, companies can optimize their conversion funnel with data-driven decisions. It’s also helpful in increasing conversion rates with audiences. Instagram provides businesses with built-in features to help create their own shops on the platform. Then, the business gets to generate conversions on the platform. To do that, the company has to tag its solutions inside its Instagram posts, stories, and reel content. The Instagram Shop feature works well for companies providing physical products. It’s not an ideal option for companies with digital products, or with services. For those types of companies, businesses can use the link box in their bio section, to direct potential customers to their website or landing page. Both the landing page and the company’s website should be optimized for mobile devices before the company starts inviting people to visit them. Then, there are a few different tools that companies can use to make their landing pages more shoppable. Companies that provide a service to customers should add an action button to their profiles. With this strategy, they’ll be able to generate more leads on the platform.

Mapping content

Once a company has set up its Instagram Shop, or used the right tools and features on the platform, it’s time to focus on the conversion funnel. To do that, companies have to map all their existing content on the conversion funnel. Each stage should have a separate piece of content the company shared on the platform. To know which content connects with each conversion funnel stage, companies can look at their Instagram account analytics. For example, engagement metrics like shares or comments tend to come from content that’s made for the beginning stages of the conversion funnel. Button and sticker taps, and product views, go well with later stages of the conversion funnel.

Companies also get the benefit of learning a lot more about their target agencies with the right Instagram tools. For example, companies can set up polls or quizzes on their Instagram Stories to ask their customers questions and get insights. Things like whether the customers would like to see a product demonstration or a new feature are both things companies can ask their audiences on Instagram Stories. Companies can then put all the information they have together to create a strong conversion funnel for the platform.

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