Ketchum & Maslansky + Partners Team Up in Europe

David GallagherLast week Ketchum announced having partnered with research communications firm Maslansky + Partners in a joint venture to serve clients in Europe, Africa, and the Middle East. The two Omnicom Group Diversified Agency Services companies will reportedly operate out of London and Paris to deliver diversified services to agency clients.

According to Ketchum’s press release, David Gallagher, CEO of Ketchum Europe had this to add:

“Ketchum is continually looking for ways to enrich the range of expertise and, therefore, the value that we can deliver to our clients. Our partnership with m+p will allow us to combine our complementary services to deliver a sophisticated and unique offering that works across traditional and social media channels and is grounded in research, which is precisely what CMOs and communications executives today tell us they are seeking.”

The news from Ketchum comes a a time when marketing in Europe across many industries is actually quite fragmented. The news relates a bit of strategy where this is concerned too in that this due of communications firms is well suited to craft a cohesive mix or PR, marketing, and even advertising. The new venture offices are located at:

35-41 Folgate Street               54 rue de Clichy #600
London E1 6BX, UK                 75009 Paris, France
+44 (0)20 7611 3884             +33 (0)6 30 99 44 30

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