Larimer County is seeking a multi-faceted marketing firm to
aid in the recruitment of employees, produce informational/educational content,
help support its social media presence, enhance the public’s perception of
Larimer County and what it does for the community, and raise public awareness
of the individual departments within Larimer County Government.
While the Road & Bridge Department maintains a social
media presence through accounts on Facebook and Twitter, the department and the
work it does across Larimer County is not widely known. Through these pages
Road & Bridge shares department news, recruits for employees, posts updates
on projects, and lets the community know about closures to roads and bridges.
The pages are currently managed by administrative staff who could use the
support of professional social media managers. Currently, the Facebook page has
180 followers and the Twitter page has 92 followers. Road & Bridge would
like to grow these numbers and develop more engaging content to share on these
platforms. This new content may include short video clips about the important
functions Road & Bridge plays in the community which could then be shared
on platforms aside from social media, including the Road & Bridge webpage,
and Larimer County’s job recruiting website.
Larimer County is a great organization to work for, performs
exciting and important work, is proud of the work it does, and believes that
its employees are its greatest asset. During the past several years, as the
economy has improved and unemployment has dropped, the Road & Bridge
Department has found it increasingly difficult to recruit employees. Road &
Bridge has a full-time staff of over 60 employees and a seasonal staff of about
30 employees resulting in frequent recruiting and hiring. While Road &
Bridge has recently created a 60-second recruiting video it needs additional
support in “getting the word out” on job openings and wants to produce
additional recruitment-focused videos.
The selected marketing firm may be asked by other Larimer
County departments, particularly others within the Community Planning,
Infrastructure & Resources Division (Community Development, Engineering,
Natural Resources, Solid Waste, Planning and The Ranch), to produce content on
an as-needed, project-specific basis.
Larimer County is home to nearly 335,000 residents making it
the sixth largest county in Colorado. It is highly respected among local
governments because of its innovative programs, quality of life, and proactive
leadership. Rapid economic and population expansion is projected for the region
over the next ten years. The county is in the north central part of the state
and consists of two cities and six towns, in addition to several unincorporated
communities; the county seat resides in Fort Collins, Colorado.
The county extends from east of I-25 to the Continental
Divide and north to the Wyoming border, and includes several mountain
communities as well as Rocky Mountain National Park. The County encompasses
2,640 square miles that include some of the finest irrigated farmland in the
state, as well as vast stretches of scenic ranch lands, forests and high
mountain peaks. Over 50% of Larimer County is publicly owned, most of which is
land within Roosevelt National Forest and Rocky Mountain National Park. In
addition to these federal lands, Colorado State Parks and Recreation, and
Larimer County Parks and Open Spaces combine to provide a wide spectrum of
recreational opportunities that are enjoyed by both residents and visitors
Larimer County Government currently employs approximately
2,300 employees across 39 different departments. The county is governed by ten
elected officials, including a three-member Board of County Commissioners, that
oversee different functions of county government.
Scope of Work:
Using the Larier County Brand, Contractor shall provide
technical assistance in developing key messaging and public awareness
strategies and plans to be used in electronic and printed materials. Work will
initially be focused on the Road & Bridge Department, however, other key
departments may be added in the future.
Proposed messaging to be focused on:
Larimer County Road & Bridge’s value to the
Key activities and accomplishments of Larimer
County Road & Bridge and staff.
Opportunities for qualified candidates.
Why Road & Bridge is a great place to work.
Promoting Road & Bridge programs and how
they affect stakeholders.
Conveying technical information in a
user-friendly format to a diverse range of stakeholders, including governmental
groups and residents of Larimer County.
Creating a greater understanding of Road &
Bridge’s work and role in the county.
Other as needed messaging through-out the
duration of the Contract.
Contractor shall conceptualize, storyboard, and produce
(shoot, edit, and manipulate) digital and social media content including
videos, photography, and graphics to be used for social media, Larimer County
website and other digital platforms.
Contractor shall allow for draft reviews of
products as necessary prior to completion, determined solely by Larimer County
for each product.
Contractor shall assist in proofing all products
for spelling and grammar, as well as adherence to Larimer County’s brand
Contractor shall provide videos in MP4 format
(file formats other than MP4 will be accepted if recommended by the Contractor
and approved by the County), as well as the final digital production files.
Contractor shall provide graphics and other
digital content in image formats (JPG, PNG, GIF, etc.), as well as the final
design files (InDesign, Illustrative, Photoshop etc.).
Contractor shall provide consultative services to assist
with the management of social media platforms for Road & Bridge and/or
other departments on an as-needed basis.
Larimer County shall retain full ownership of all finished
products with no restrictions or licensing required.
Contractor will provide support for products created in
accordance with the contract.
Contractor will archive all materials for at least one (1)
year after the contract expires unless otherwise agreed to by County.
Responsibility of image acquisition, by either Larimer
County or Contractor, will be determined solely by Larimer County on a
Contractor shall commit to providing small updates to
products it produces as-needed and in a timely fashion (i.e., update to a title
on a video, or addition of new photos or footage to an existing video).
Contractor is expected to adhere to the established Larimer
County brand standards, including the use of the logo, color palette, fonts,
etc., to ensure consistency with other existing, public-facing products.
Occasionally, it may be requested that a product be provided
in print rather than digital format. In such cases, the Contractor is
responsible for providing finished art to printers and/or fabricators per
specifications of the County and printing company.
If printing services are expected to exceed $5,000 for one
(1) project Contractor will request competitive quotes from at least three (3)
printing and/or fabrication Contractors; selection of Contractor to be
determined by the County.
Contractor account manager will attend project kick-off
meetings and site visits as needed. Teleconferencing is available for non-local
Contractor will provide a single point of contact for work
with Road & Bridge and other departments.