Scope includes:
- Conceptualize, develop, produce and evaluate a marketing strategy to highlight LCRA Parks as a desirable tourism destination.
- Use research and market analysis (conducted by LCRA in 2016) to provide recommendations about target audiences and most effective media placement to reach identified audiences.
- Develop, implement and evaluate a strategy to advertise specific recreation opportunities to identified target markets.
- Design creative assets to be used for internal and external purposes across LCRA Parks branding (some examples include brand-consistent park signage, promotional items, trade-show booth design and collateral pieces).
- Provide recommendations for the development and placement of advertising based on market analysis, industry standards, departmental budgets and consultation with staff.
- Prepare and place customized advertising across multiple platforms (some examples include print, digital and out-of-home).
- Create, design and prepare a comprehensive parks guide book/brochure with enticing details and imagery of the LCRA Parks system.
- Public relations support for LCRA Parks outreach efforts.
