Mark Levin Adds TV to His Media Reach

2017-11-27 by Ronn Torossian

Mark Levin adds TV to his media reach

As media icons are falling like flies all around, at least one major media player is making a move in the opposite direction. Conservative radio host Mark Levin is adding another notch in his media belt with a regular weekly program on Fox News. According to advance reports, the program will be called “Life, Liberty & Levin” and is planned to debut this coming February, Sundays at 10 p.m.

Speaking to CNN about the announcement, Levin said he found the offer very enticing.

“The format will be long-form interview, where we discuss philosophy, history, economics, and the constitution as they relate to current events and the state of the nation…”

Levin said his guests may not quite be household names, but they will be who are “consequential” in the appropriate fields. That might be considered a departure from Levin’s popular topical radio program, where he rails on certain subjects to the delight of his many fans.

The move by Fox is the second recent decision to give a popular conservative radio host their own TV program. It was announced a few months back that Laura Ingraham would get her own show as well, also in a weekly 10 p.m. time slot.

It’s a smart move by Fox, at least on paper. The network is reeling after a year of major PR blows, and big losses to their long-time lineup. Megyn Kelly left for another network. Bill O’Reilly was ousted amid sexual harassment claims … and the entire news network was shaken by the departure and death of Roger Ailes.

By bringing in big names with huge and dedicated fan followings, Fox more than hedges their bets in an increasingly volatile TV marketplace. Younger viewers are leaving TV for streaming media in droves. But older demos are sticking, and that’s good news for Fox.

Levin’s new timeslot is not necessarily considered prime real estate, so it’s not a huge risk for Fox. Until Levin’s show airs, they have simply been re-running their Sunday morning news program.

Levin is expected to bring a good deal more than a fan base to the network. A former official attached to the Reagan White House, Levin has a longstanding connection with conservative politics in America, an “in” that he has leveraged extremely well to compete in the big leagues of extremely competitive talk radio.

Fans of Levin’s radio show and his streaming channel CRTV can rest easy. The host plans to keep all that going too. If he can make this program work in its less than desirable time slot, Levin had a tremendous opportunity to fill an even larger void in the Fox lineup.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.


Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities