- Fort Pierce Utilities Authority 23,000
- Gainesville Regional Utilities 84,000
- Green Cove Springs 3,200
- Havana 1,100
- Homestead 24,000
- Key West 25,400
- Kissimmee Utility Authority 58,300
- Lakeland 104,600
- Leesburg 18,800
- Newberry 1,400
- Ocala 41,000
- Orlando Utilities Commission 196,000
- Vero Beach 28,800
Research Objective
The general objectives of the research are to elicit the following information from customers in each of the participating cities:- Opinion of solar energy.
- Likelihood of participation in a solar energy project (uninformed opinion).
- Action previously taken related to solar energy (i.e., read, investigated, installed/not installed, none), including information regarding current installations of rooftop solar or level of interest/consideration for installing rooftop solar.
- Opinion about participating in a utility-developed solar project.
- Opinion about whether a solar project needs to be visible in the community or whether a more cost-effective project built elsewhere is acceptable.
- Opinion on how to pay for the higher cost of solar energy (i.e., by individual customers who chose to participate or by all utility customers)
- Opinion on willingness to pay more for solar energy, and if so, how much more.
- Identify marketing and communication strategies that a utility can employ to encourage participation in a voluntary solar project.
- Likelihood of participation in a voluntary solar project (informed opinion).
- Demographic information.
Research Requirements
The market research desired is a telephone survey for each municipal with the following requirements:- The survey respondents must be a statistically random sample of each city’s electric customers that is representative of each city’s customer base.
- The survey results must have a margin of error no greater than +5%.
- The proposer is required have its own call center.
- FMPA and its participating members shall own all rights, titles and interests throughout the world in and to the project deliverable.
- At the completion of each survey, all data will be owned by FMPA and its participating members, and will be sent to FMPA in electronic format specified by FMPA.
Research Services:
The selected firm will provide all associated services, including, but not limited to the following:- Assist with finalizing survey objectives and securing final approval from the Market Research Task Force.
- Develop the survey instrument and secure final approval from the Market Research Task Force.
- Identify the most cost-effective means to obtain the survey sample source for each city, and secure final approval from each Market Research Task Force member for their city.
- Determine the number of completed surveys necessary to meet the specifications in the Research Requirements section of this RFP.
- Assist member cities (if needed) with notifying customers that they may be contacted for a telephone survey.
- Complete test sample of survey questions prior to survey initiation.
- Conduct telephone surveys employing call center staff who are experienced and trained in conducting surveys. Call center staff must be able to conduct surveys in English and Spanish.
- Complete data verification and quality control.
- Provide a written report (in electronic form) of the results for each city. The report must include an interpretation of the results and conclusions from the results.
- Provide one in-person presentation of the final results in Orlando, Fla., for FMPA’s Market Research Task Force and/or for FMPA’s Board of Directors.
Ms. Sharon Smeenk Member Services Manager Florida Municipal Power Agency 8553 Commodity Circle Orlando, Florida 32819
