The Roxborough Development Corporation (RDC) – an economic development corporation in Northwest Philadelphia – is seeking a creative marketing firm to develop a new identity and brand for the Roxborough neighborhood. The firm will also create a newly developed website as a tool for the brand to communicate Roxborough’s appeal.
Athletics marketing is as competitive as the consumers using the products. As a result, companies need to find new ways to rebrand and reinvent themselves to consumers. Nike, Adidas, and Under Armour are three of the biggest companies in the industry, and each has come up with new campaigns appealing
The simplicity of the digital commerce makes the flower business bigger than ever. Flower companies can now offer hundreds of options to their customers with the click of a few buttons. With so many companies to choose from it’s no wonder the PR and marketing strategy surrounding these businesses is so
The County of Middlesex, New Jersey is seeking an agency to create a marketing program to further support the county’s economic development initiatives. The chosen entity will work with the County’s Communication Director and the County Administrator to develop the plan and create an outreach plan in order to help
Not only did Google make a clever business decision when hiring investor and Google board member Diane Green to lead its cloud-computing business, the major corporation also made a smart marketing move. Diane Green has a very impressive resume. Her list of accolades is includes co-founding VMware with her husband
In the history of marketing and PR there has never been a time with access to tools and methods that put more eyes on your brand and engage more people in meaningful ways. Every single day, brand managers disrupt the standard consumer news cycle and demand attention in impactful ways.
Recently, many public figures learned the importance of customizing messages for specific target groups. Business people and celebrities do this with ads and in songs and movies. Politicians do this to broaden the reach of their campaigns, as they begin to notice that majority rules, but minorities carry weight. Thus,
The Memphis Police Department is searching for a firm to assist them with a marketing campaign in order to increase recruitment to the city’s finest. The RFP seems to seek a kindler, gentler, smarter recruiter – instead of focusing on brute strength. They seek “qualified applicants who are centered with
Anheuser-Busch, the maker of Budweiser, Heineken (known for not only its eponymous well-loved lager but Dos Equis, Newcastle and Amstel Light as well) and MillerCoors, make up three of the world’s biggest and most popular names in beer brewing. Together, they comprise well above half of the United States’ beer
The San Mateo County Human Services Agency (HSA) seeks a marketing and communications firm to provide information to “existing and potential Agency clients, existing and potential partners, community agencies, and the general public.” This government office provides Federal, State and local programs under a number of separate offices, including Children
