Cablevision Systems Corp has just announced a first in interactive and advanced television advertising, the completion of the first run of simultaneous delivery of multiple ads from different brands sharing a single 30 second unit. The five ads included in this addressable advertising campaign have been serve to about 3
TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into
March is a great month for marketing strategies: it does mark the beginning of the Spring season in fashion, and much more.
When it comes to business, brainstorming may be the main source of new ideas. While you may brainstorm by yourself, you can generate more ideas in less time if you include others in your brainstorming session. Here are several brainstorming techniques you can use to incorporate a variety of points
Perhaps they are confusing holidays, or maybe Cupid shot T-Mobile’s PR department in the rump. Regardless of the reason, T-Mobile has decided to make all of their phones free for February 11 and 12, and they are calling it their Valentine’s Day deal. The offer applies to all phones, even
More than 84.6 percent of the U.S. Internet audience viewed online video, and video ads accounted for 16.4 percent of all videos viewed.
Kmart decided that the best way to celebrate MKL day is by organizing an online sale.
Savvy webmasters stick to the leaders in the industry – the top SEO blogs. Here is a list of the 7 best local SEO blogs to keep you posted and informed.
Is simplifying an iconic logo a good idea? Strabucks may be on a good path here, but the reasoning is questionable.
Proper implementation of marketing and management in these far more than shaky economic times can actually cause the nature of the recession to work in your favor.
