The marketing of a need-based service contrasts greatly with the marketing of products and services that are primarily based on wants. There’s a great deal of difference to the consumer between getting your teeth worked on and spending a day at the spa.
Are you familiar with that half melancholic, half regretful feeling one sometimes has when looking back at a project or relationship that did not go very well and thinks of what could have been if only a few little aspects would have turned out differently? Change few to a lot
Barbie and The White House Project team up to use their brand power to encourage girls to get hands-on work experience.
Facebook supposedly surpassed even Google recently in traffic, or so the reports say. Certainly Facebook has a rapidly growing user base, but if the company is making money they sure are hiding it well. What good is traffic if it won’t pay the light bill. Facebook uses 5 times as
Media Partners, Inc. has been selected as the strategic agency of record for the Big Bad Ball. The ball is held to benefit the Hospice of Wake County each year.
A very important marketing lesson is drawn from this first 2010 FIFA World Cup marketing strategy. Can you guess what it is?
The auto industry still seems to be in turmoil, with American manufacturers still struggling with their re-branding efforts and foreign car companies beginning to face their own marketing woes. Social media may seem like the likely answer for overcoming many of these advertising obstacles, but can it prove to be
Ford Motor Company has announced a partnership with North Plains, the makers of the TeleScope digital asset management platform. Ford’s “One Ford” initiative is now more of a reality with the capabilities of these new technologies. The collective power of organizations like Ford can now be applied to greater customer
A recent survey by ExactTech and Econsultancy has shown that a large number of marketers will be switching to online advertising this year. The ones who aren’t say that their clients don’t understand social media and it’s benefits.
Facebook has been used as a Social Media portal for quite some time, and that’s largely been the intention of Facebook from a design standpoint. The news feed has evolved over the past few years to become a useful source of information delivery to its 375 million users, despite the
