Marketing

Learn how failed publicity can damage event marketing success, from Fyre Festival to New Coke. Tips for aligning PR with execution & managing audience expectations.

Learn about 10 successful gambling marketing campaigns from Betfair, PokerStars, DraftKings and others, with insights on strategy and engagement

Learn how to market effectively to women on Pinterest with strategies for visual content, SEO optimization and community engagement to reach this influential audience

Learn how to succeed in SaaS marketing with proven strategies for growth, from lead generation and customer retention to data-driven decision making and brand building.

Learn from major automotive marketing failures including Chevy Nova, Ford Edsel & VW Dieselgate. Analysis of brand mistakes reveals key lessons for car companies.

Learn how emerging technologies like AI and big data are transforming market research in 2025, from consumer insights to ethical data practices and future trends.

Learn how to avoid common email marketing mistakes with expert tips on personalization, mobile design, timing and tracking for better campaign results

Learn effective email marketing strategies and common pitfalls to avoid in this guide to running successful campaigns. Covers personalization, mobile design, testing and timing.

Learn from retail digital marketing failures as brands face backlash over pricing changes, social media mistakes and tone-deaf campaigns. Explore key lessons for future success.

Learn about the top email marketing strategies for 2025, from AI-driven personalization to mobile-first design. Essential tips for improving engagement and ROI.