Buyer Persona Basics
A buyer persona is a fictional representation of a company’s ideal customer. It is based on real data and research about the customer segments a business serves. Understanding buyer personas helps companies to create...
Category: Marketing
Optimizing Podcasts for Search
Podcasts have become popular for people looking for informative and entertaining content. With the increasing number of podcasts available, it can be difficult to make one stand out in search results. Optimizing a podcast...
How Podcasts Can Rank Higher on Spotify
Podcasts continue to gain popularity as sources of content and entertainment, making them an effective marketing tool. One platform where podcasters aim to rank higher is Spotify. With over 456 million active users worldwide, Spotify is...
How Tarte’s Response to their Dubai Trip Is a Win For The Brand
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their...
Getting Audiences to Watch Entire Videos
Keeping customers engaged with YouTube videos can be a challenge, but it’s essential to ensure they watch all the content to the end. There are some strategies that can help companies keep their viewers...
What is Lunar New Year & How Your Brand Can Celebrate
In many parts of the world this year, January 22nd was celebrated as the start of the Lunar New Year. This is a widely celebrated occasion in East Asia and it marks the start...
Product Placement On Reality TV: Is It Effective?
In the past, people used to be tolerant of ad breaks when they were watching some of their favorite TV shows. Back then, they could choose to mute the TV and get themselves a...
Digital Marketing Ideas to Market Your Brand Between the Seasons
No matter the industry, every company’s business volume, and revenue tend to shift with each season. It’s important that companies understand these types of changes for each season and utilize the right marketing strategies...
Brands, BeReal and Effective Marketing
With over 50 million downloads and other platforms now replicating similar features, the popular photo sharing application, BeReal has had quite an impactful year, especially with younger generations. However, unlike other social media channels,...
Content Marketing and AI
Artificial intelligence (AI) still tends to hold some negative connotations for some people, as the term can conjure up images of soulless machines. Although there are certainly bad actors in AI, there are certainly...
