Video marketing has become a fundamental part of digital marketing. Companies are harnessing video content to grab and hold the viewer’s attention, boost brand recognition and generate sales. Importance of video marketing Video marketing is on the rise – and with good reason. According to data, 46% of people purchase a service
Effective deployment of mobile marketing is essential in today’s digital landscape, as an increasing number of people access the web via mobile devices. For companies hoping to make this work, there are several steps they should take. Creating a mobile-friendly website To begin mobile marketing, companies must create a mobile-friendly
Affiliate marketing is a popular online marketing tool. Companies recruit affiliates through a network who advertise their products and services with special links. When customers make purchases or sign up for services through the link, affiliates are rewarded with commission. How affiliate marketing works In affiliate marketing, companies partner with
The media landscape has seen drastic change recently with streaming platforms rivaling traditional cable TV. This raises the debate – which platform yields better ad results, streaming or cable? Streaming platforms Streaming platforms such as Netflix, Hulu and Amazon Prime have surged in popularity in recent years, with many consumers
Email marketing is an affordable, effective tool for organizations to reach a target market. It helps create awareness of the company and bring in new prospects. Building a quality email list To launch successful email marketing campaigns, companies must first build quality email lists. They can do this by offering
Content marketing is an essential part of any successful marketing toolkit. It involves creating and sharing valuable, relevant and consistent content to attract a defined audience and drive profitable customer action. In today’s digital world, it’s indispensable. Defining goals and audience Companies must set goals and identify the target audience
Search engine marketing (SEM) is a digital strategy that promotes websites on search engine results pages (SERPs), using ads to increase visibility. Defining goals and target audience To use Search Engine Marketing (SEM), companies must set clear goals. Some of these goals are increasing website traffic, lead generation, or increased
For any business aiming to build and expand its online presence, Search engine optimization (SEO) is a must. Yet, achieving desired outcomes requires more than only Executing SEO strategies. Companies also need to track and assess the efficacy of any SEO efforts made. Why companies should measure SEO results Regular
By prioritizing diversity, equity, and inclusion, companies today better connect with customers in a globalized world. A staff diverse in backgrounds makes it easier to understand customer needs and values, enabling tailored products and services to meet those needs. Reflecting the customer base Having a staff with diverse backgrounds boosts a
Search Engine Optimization (SEO) is an integral part of digital marketing for businesses of all sizes. Consumers searching for products and services typically rely on search engine results pages (SERPs). To ensure online success, ranking highly on SERPS has arguably become essential. Keyword Research and Optimization Keyword research is the
