SEO trends to boost ranking
Marketers have to remain adaptable as new SEO trends are appearing frequently. SEO helps in the online ranking of a brand and this helps to elevate the profile of a brand. Optimizing the visibility...
Category: Marketing
Podcasts as marketing tools
People are accustomed to listening to podcasts now, it is the new pastime. It helps people to fill up the hours when they are driving to work or waiting in a clinic. So, to...
Advanced Search Engine Optimization Strategies for Companies
Many companies decide to start working on their search engine optimization efforts on their own in the beginning, however, as they start evolving, to be able to rank higher on search engine results pages,...
Basics of Search Engine Optimization for Businesses
Not every business is able to invest in an outside agency that will work on search engine optimization for the company’s business website, which means some companies have to do some of the basics...
Search Engine Optimization for Small Businesses
Search engine optimization efforts are something that every company has to start investing in as soon as possible to be able to reach a bigger audience in an organic fashion, generate organic website traffic,...
How Companies Can Do Their Own SEO
Companies that don’t have the budgets to invest in search engine optimization from a third-party can start doing the optimization on their own, at least at a more basic level. It’s important for companies...
Diversity Podcasts
People are getting serious about diversity and inclusion in marketing. For content marketing to be successful, it has to be like a mirror and that mirror has to increasingly reflect people who make up...
Types of Negative SEO Strategies And How To Mitigate Them
Whenever a company’s website suddenly starts getting significantly less website traffic, a decrease in the ranking for targeted keywords, warnings from Google, and even other websites start republishing the content from that website, businesses...
SEO meta tags to improve SEO
Meta tags are components of HTML tags that describe the content of a page to search engines. They tell the search engines about the content of a page and the point of contact for...
Top Content Marketing Efforts For Brands
There are a few different ways that companies can remain relevant with their content marketing efforts. With more and more types of content becoming popular with audiences all over the world, businesses have to...
