Podcasts continue to gain popularity as sources of content and entertainment, making them an effective marketing tool. One platform where podcasters aim to rank higher is Spotify. With over 456 million active users worldwide, Spotify is a resource that can increase a brand’s visibility. Podcasts often fail to rank higher due to
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their plus ones. It was created in collaboration with Sephora Middle east, and the guests flew in
Keeping customers engaged with YouTube videos can be a challenge, but it’s essential to ensure they watch all the content to the end. There are some strategies that can help companies keep their viewers interested and watching until the very end. Hook The best starting point is with a strong
In many parts of the world this year, January 22nd was celebrated as the start of the Lunar New Year. This is a widely celebrated occasion in East Asia and it marks the start of a new spring and lunar cycle. The Lunar New Year holiday tends to happen on the second
In the past, people used to be tolerant of ad breaks when they were watching some of their favorite TV shows. Back then, they could choose to mute the TV and get themselves a snack or something of the like, which meant skipping the ads. But as the ad breaks
No matter the industry, every company’s business volume, and revenue tend to shift with each season. It’s important that companies understand these types of changes for each season and utilize the right marketing strategies when they’re trying to reach their target audiences between seasons and holidays. In fact, a lot
With over 50 million downloads and other platforms now replicating similar features, the popular photo sharing application, BeReal has had quite an impactful year, especially with younger generations. However, unlike other social media channels, the feed that BeReal has created for its users has no suggested posts or ads, which
Artificial intelligence (AI) still tends to hold some negative connotations for some people, as the term can conjure up images of soulless machines. Although there are certainly bad actors in AI, there are certainly great use cases for it in content marketing where companies can use artificial intelligence to simplify
Trends on social media are constantly changing, and many companies have had trouble keeping up, as well as deciding whether or not a trend is relevant for their business. However, there are certain trends that emerged in the past decade that have decidedly outlasted the ephemeral nature of a trend
Businesses are always looking for different ways to generate more leads and increase their subscribers. There are many ways that companies can go about achieving those goals, however, one of the most effective ones that many companies have managed to overlook is actually from Facebook. Meta, the company behind Facebook,
