Category: Marketing

how to generate leads 2018 tips

How to generate leads online

A lead usually refers to contact with a potential customer. To generate leads online, asking people for their contact information is never really enough. A combination of ideas and tools have to be used...

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Creating Relevant YouTube Videos for PR

Companies can improve their public relations efforts in plenty of different ways, with one of the most effective ones being video content. Although research has shown that most people’s attention spans have been decreasing,...

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Effective Strategies for Repurposing Video Content

Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube. However, many companies tend to forget that they can...

content marketing

Utilizing Content Marketing the Right Way

Companies tend to frequently look for ways to get in front of the target market and set themselves apart from their competitors. Most of the time, companies tend to focus on their unique selling...

5 Tips to Deal with Global E commerce Digital Marketing Challenges

Why Smaller Companies Shouldn’t Avoid Digital Marketing

Digital marketing is important for companies across all sizes and industries. However, creating a strong digital marketing campaign isn’t always something that business owners of smaller companies want to concern themselves with, simply because...

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Email Marketing and E-commerce

Most e-commerce business owners tend to be quite familiar with every marketing channel that’s available to them, but plenty of them tend to overlook how important and valuable email marketing can be. Unlike SEO...

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Essential steps in market research

When companies want to learn more about their target market or their competitors they tend to do market research. There are different types of research that companies can do, however, there are several steps...

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Using NFТs in Marketing

According to one of the cofounders of the largest marketplace for non-fungible tokens, Alex Attallah, currently, there are more NFTs on Open Sea than there were websites on the Internet in 2010. Four added...

Social Listening

Social Listening Mistakes

According to research, over 60% of companies these days are utilizing social listening tools and platforms to keep track of what consumers are saying about the brands. However, despite the high number, most businesses...

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