Basics of a SWOT Analysis
One of the most useful tools that companies can use to assess their strengths, opportunities, weaknesses, and threats is a SWOT analysis. This analysis helps businesses figure out the advantages and disadvantages of all...
Category: Marketing
Most Important KPIs in ECommerce
There’s no need for businesses in the e-commerce industry to track every single KPI available to them. However, it’s important for companies to figure out which KPIs are relevant to their businesses, and to...
Marketing Efforts and Design
Design and marketing tend to go hand-in-hand. That’s because, without a good design, every marketing effort is going to look the same. Marketing and design work together to make companies make positive impacts on...
The Role of Marketing by a Company’s Board of Directors
A company’s board of directors is a group of individuals elected by shareholders who serve as the top governing body of the business. While there are other committees and advisory boards, it is ultimately...
The role of Company-sponsored research in Investor Relations Strategy
Company-sponsored research (CSR) is the kind of research a company does when commissioned by an investment bank to write research reports on their stock, for instance. This is also known as paid-for or commissioned...
How to Prove the Value of Marketing Campaigns to Boards of Directors
A company’s board of directors is tasked with steering the company toward success by making important, often expensive decisions about where to invest and how to grow. They are responsible for the overall success...
Integrating Branding In Every Business Aspect
Making a company appear cohesive to its customers is crucial for brand recognition and success, and it starts by integrating all the branding of a business into every business aspect. Since companies spend a...
Inbound Vs Outbound Marketing Efforts
When it comes to generating new leads, most companies use outbound marketing strategies. However, more marketers have recently started to embrace inbound marketing strategies for their lead generation efforts. However, it’s important for companies...
Digital commerce
Digital commerce refers to the buying and selling of goods and services using digital channels like the internet and mobile networks. It is widespread and crucial for setting pricing, customer acquisition, promotion, customer retention,...
Website personalization
Marketers use a strategy called website personalization to develop unique and customized experiences for visitors to a website. Personalization has become a factor that differentiates businesses from each other. Customers prefer experiences that are...
