Lack of Budget is B2B Marketers’ Biggest Challenge
Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that budget is their number one challenge, as a study by Demandbase and Ziff Davis shows. Search engine optimization/organic search is the primary online marketing tactic used by B2B marketers from the US with 63% of the mentions, followed by social media marketing (60%), inbound marketing/content creation/blogs (53%), search engine marketing/pay-per-click (41%),... Read More >