Digital PR with Content
These days, practically anyone can become a content creator, which has significantly lowered the barrier to entry, thus making quality content more difficult to find or reach the right people. In the past, all...
Category: Marketing
Affordable Marketing Strategies
We’re currently living during a time where every marketing strategy can make or break a company, which means even when marketing isn’t the most important thing for the business, it’s important to have some...
Content Marketing: Looking Back and Looking Ahead
When the 16th annual Content Marketing Awards for 2020 were announced in October, it predictably generated a wave of excitement for the winners but also raised questions about the future of content because of...
The Importance Of Online Reputation
“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was,” said Joseph Hall, 16th-century British bishop and writer. In today’s world...
Social Media Marketing Basics
Many businesses, especially smaller ones and startups, often try to do social media marketing for the business, but they tend to be unfocused in all their efforts, as they haven’t defined the brand’s campaign....
Avoid These Marketing Activities
In this digital era, all it takes for a business to take off is a sound digital marketing strategy. To create it, marketers need to know all of the essentials about developing a digital...
Basics of Creating Key Messages
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses develop core messages that they hone and reiterate to...
Executing Digital Events at Any Time
We’re living through a time when mass meetings are largely unavailable due to the Coronavirus pandemic, which has led to an increase in digital events. Although plenty of digital events were already happening long...
Gen Z is Driving Change
Marketers need to watch, look, and listen to Gen Z, folks born between 1997 and 2012 because they’ve overtaken millennials by almost 4 million to become the largest generation in the U.S. According to...
Become an Expert Brander
Until recently, branding meant marking cattle with a red-hot iron so ranchers could identify their herds. But in today’s world, it means a lot more. From there, branding evolved into creating logos that signified...
