SEO for Dummies, Part Two
On-Page Content While is a huge load of work behind the scenes of SEO, you still need to ensure you are producing high-quality content for visitors to read and view. Google’s latest algorithm puts...
Category: Marketing
SEO for Dummies, Part One
For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed,...
Google’s New Small Business Marketing Hub Can Help Businesses
Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing,...
Rags to Riches with Kickstarter? The Truth Behind Crowdfunding
Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak...
Sussex, Wisconsin Issues Website Design RFP
The Village of Sussex, located in the Milwaukee Metropolitan area in Waukesha County, is soliciting Requests for Proposals (RFP) from qualified, experienced website design companies to re-design the village website utilizing information on the...
Making Revenue with Podcasting and YouTube
It seems to be the communications question of the year: is YouTube’s meteoric rise finally leveling out? What role does podcasting play in the contemporary PR toolbox? Which one has more opportunity? What exactly...
How to Get Free Press Coverage
From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to...
Writing an Automated Email Campaign
Email marketing automation is an excellent customer retention tool for online businesses. Even so, many businesses don’t have much idea which automated email campaigns are worth prioritizing and testing. There is a major upside...
Increasing Conversions on Product Pages
As an e-commerce business owner, you already know that your product page is where the majority of your customers make the final decision to either buy your product or leave your store. Unfortunately, the...
