Influencer marketing’s dark side revealed: How fake followers, cultural missteps, and inauthentic content can destroy brand trust and audience connection.
Influencer marketing transforms advertising through authenticity, revealing how micro-influencers and personal connections have replaced traditional celebrity endorsements.
App marketing requires a much more nuanced, data-driven approach that prioritizes user acquisition through personalized campaigns, strategic partnerships, and optimized app store presence.
It is time for a serious reevaluation of how alcohol is marketed, particularly in digital spaces that make it easier to target vulnerable populations.
Here are fifteen successful pet PR programs in the pet industry that have effectively boosted brand visibility, engaged pet owners, and driven positive outcomes: 1. BarkBox’s “BarkBox Day” Background: BarkBox, a subscription service for dog toys and treats, created a special day called “BarkBox Day” to celebrate dogs and their owners. Strategy: The PR
Here’s a detailed look at 20 notable PropTech influencers who are shaping the industry today. These professionals are leading the charge in real estate technology through their innovation, insights, marketing and public relations skills., and industry leadership. 1. Ryan Serhant Ryan Serhant is a prominent real estate broker and star
Over the years, Subway’s franchise marketing has evolved to meet the needs of its global audience, and in 2025, the brand is continuing to drive innovation with regionally focused campaigns and a commitment to customer-centric marketing.
Creating compelling marketing strategies for cable TV involves leveraging various approaches to attract and retain subscribers, boost engagement, and highlight the unique value of cable services. Here are ten effective marketing ideas for cable TV companies: 1. Bundle Offers with Value-Added Services 2. Personalized Recommendations 3. Exclusive Content and Early
In an increasingly globalized world, the cultural tapestry of societies is becoming ever more intricate. For public relations (PR) professionals, understanding and harnessing the power of multicultural marketing is not just a trend but a necessity. As brands strive to resonate with diverse audiences, PR strategies must evolve to address
The European casino market has undergone a significant transformation in recent years, driven by technological advancements and changing consumer behaviors. As online gaming and digital platforms gain prominence, European casinos are adapting their casino digital marketing strategies to capture the attention of a new generation of players. This op-ed examines
