The influencer marketing industry looks like it is here to stay: according to Adweek, the value of Instagram influencer marketing is on track to reach $10 billion this year. Influencers on other platforms, like Snapchat, YouTube, and TikTok, are also finding a foothold with lucrative markets of their own. Meanwhile,
When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns. But those are just the broad strokes. A successful influencer marketing campaign will include multiple different
The growth of the influencer industry has been nothing short of meteoric: having only hit its stride in the last few years, influencer marketing is set to become a $15 billion business by 2022. The credibility of the industry has experienced a recent uplift, with more brands than ever proving
Growing an email marketing list can be a challenge for a business that’s just starting out or that’s only just beginning to integrate email into its marketing strategy. And for smaller businesses, it can be hard to justify the sometimes-steep cost per acquisition for building that email list. For businesses
Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While “search” budgets may plateau, other forms of digital marketing are expected to continue to grow.Voice-based searches
The psychological phenomenon “negativity bias” means that it’s typical for people to be able to recall previous negative experiences a lot more vividly compared to the positive ones. Additionally, any negative associations are going to be a lot stronger than any positive ones. Furthermore, researchers of this subject have found
What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is not dissimilar to any other industry; there are some seriously passionate professionals and others who are
In the past couple of years, podcasts have started rivaling traditional media, like radio and TV, especially in public relations. Back in the day, if a story wasn’t in the newspapers or presented on TV, no one even heard about it, and the traditional media gatekeepers used to decide what
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These days, brands need all available information regarding their consumers, their motivations, impulses, and thoughts. It’s the
Procter & Gamble’s chief brand officer Marc Pritchard says the firm will continue to drive efficiencies across a number of operations, including its advertising and marketing supply chain, production costs and other media spending. “Even after saving $1 billion in the past five years in agency fees and production costs,
