Variations in industries and brands in B2B and B2C landscapes can pose numerous sales and marketing challenges. Tailoring buyer journeys across B2C and B2B landscapes, for instance, is a challenge. As a consequence, difficulties abound when organizations try to meet the needs of different prospects, and the distinct use cases
We all know the importance of personal annual health checkups. The same sage advice applies to companies. With the holiday season wrapping up, now’s a good time to catch a breath as well as to reassess the health of the current SEO framework in preparation for the new year and
Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms of reach and resources. Even so, the ongoing COVID-19 pandemic doesn’t mean digital marketing strategies should be tossed out the window. The goal of digital
Not only is 2020 a major election year, but the tech industry is also bracing for a number of potentially sweeping changes on many fronts around many parts of the U.S. For starters, 49 states and the U.S. territories have joined Texas in a joint bi-partisan antitrust investigation of Google.
It’s fair to say that most businesses have been impacted by the COVID-19 crisis, and owners are growing increasingly concerned with the challenge of sustaining their firms and staying connected with their audiences during these uncertain times. While there is no digital marketing and digital pr solution for surviving the ever-evolving, COVID-19
When Cervantes penned the words “The proof is in the pudding” back in 1605, he certainly wasn’t thinking about social media, at least as it relates to social proof. On the other hand, that phrase, along with others like “Seeing is believing” appears to align with social proof, the concept
Thanks to the internet, the way that people make purchases has changed quite a bit, which means any business who has been willing to keep up with those changes and adjust their strategies has proven to be the most successful. While both sales, as well as marketing, have been a
Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance. Between 2014 and 2019, spending for print ads declined at the same rate as the rate of increase in influencer marketing. The study and information was provided by Google Trends and all
Betcris, one of the leading gambling platforms across Latin America has joined forces with the former FIFA player of the year Ronaldinho Gaucho, for a media creation event in Brazil that’s unlike anything that’s been done before. The company was founded back in 1985 in Costa Rica. It became a
There’s a line in “Searchin’,” the 1957 hit song by the Coasters that boomers know so well, “Searchin’ every which a-way” that seems so appropriate in today’s all-important SEO world. Proper search engine optimization is the key to organic success for websites, and what every marketer is constantly longing for.
