MEDIA AND MARKETING SERVICES FOR THE OHIO CHILDREN’S TRUST FUND
The Ohio Department of Job and Family Services (ODJFS) releases this Request for Proposals (RFP) on behalf of the Ohio Children’s Trust Fund (OCTF) for the purpose of obtaining a qualified public relations or marketing firm to manage and implement a marketing and outreach campaign for the OCTF’s Community Collaborations to Strengthen Families program, Family Success Network, throughout Columbiana, Mahoning, and Trumbull Counties. The OCTF is seeking a qualified vendor experienced in obtaining paid and earned media that reaches targeted families in Ohio’s Appalachian region with a universal child abuse and neglect prevention awareness campaign as well as targeted outreach for the Family Success Network services.
OCTF is Ohio’s sole, dedicated public funding source for child abuse and child neglect prevention. The mission of the OCTF is to prevent child abuse and neglect through investing in strong communities, healthy families and safe children. Since its creation in 1984, OCTF has funded primary and secondary prevention strategies conducted at the local level, in addition to initiatives and projects of statewide significance, which are all designed to strengthen families and prevent child abuse and child neglect. Primary prevention is defined as services and programs that promote the general welfare of all children and families before abuse or neglect occurs. Primary prevention programs are accessible to everyone in the community or target populations at risk for abuse and neglect. Secondary prevention programs are activities and services that are provided to a specific population identified as having risk factors for child abuse and child neglect and are designed to intervene at the earliest warning signs of child abuse or child neglect, or whenever a child can be identified as being at risk for abuse or neglect. Implementation of a universal awareness campaign meets the Trust Fund’s mission of providing primary prevention services.
In 2019, the OCTF applied for and received a discretionary federal grant (Community Collaborations to Strengthen Families) to support implementation of a proposed pilot program (Family Success Network) in Columbiana, Mahoning, and Trumbull Counties. The Family Success Network is a multi-tiered, single-point-access communitybased child abuse and neglect prevention program providing services to families through six (6) pillars of service: Family Coaching; Parenting Skill Building; Concrete Supports; Basic Life Skills; Financial Literacy; and Information and Referrals. The Family Success Network offers services through three (3) tiers, each increasing in intensity. Tier I services include families receiving information and referral services, assuring that families are able to obtain existing community-based supports. Tier II services include multiple consultations with families through virtual touchpoints. Tier III services involve in-home intensive services by administering basic life skills and family coaching through a Family Success Plan.
Scope of Work:
This project has two (2) prongs: 1) Developing and implementing a media plan throughout the three (3) county target area utilizing the OCTF’s “What You Do Next” campaign’s existing assets; and 2) Developing and implementing a plan for targeted outreach to disseminate information about the Family Success Network services to families and professionals throughout Columbiana, Mahoning, and Trumbull County. Specifically, the targeted outreach plan will promote the Family Success Network as a community-based, resource and referral source and service provider, as well as provide information to families and professionals about how to access these services. Program materials will be created and disseminated throughout the target area through virtual and in-person means, in order to increase awareness of the resources available through the program. The selected project vendor will be required to create extensive reports detailing the completed project deliverables, assessing the effectiveness of the paid and earned media, and providing the approximate number of people reached through both the universal awareness campaign and the targeted outreach plan.
Utilizing the existing media assets for the “What You Do Next” campaign, the OCTF is seeking a vendor to deliver and promote the campaign message from January 1, 2021 to June 30, 2021, with priority marketing and media efforts occurring during the initial months of program implementation, January 2021 – February 2021, as well as during National Child Abuse Prevention Awareness Month, April 2021. The goal of the project is to increase community outreach, awareness, and targeted engagement with individuals and businesses across the tri-county target area and to promote the Family Success Network as the target area’s single-point-access community-based service hub.
3:00 pm, October 19, 2020
Agencies to consider includes M Booth PR and Zeno Group.