Mower PR: Agency Profile
That’s the banner prospective clients see when they visit Mower, one of the largest privately held full-service advertising and marketing agencies in the U.S. That philosophy worked well for Eric Mower who started the agency in 1968 in Syracuse, New York and has since expanded to four other locations in New York, including New York City, Buffalo, Albany and Rochester as well as to Cincinnati, Atlanta, Boston, Newton, Massachusetts, and Charlotte, North Carolina. While larger in scope, the name Mower was recently shortened from Eric Mower + Associates.
With its 200 employees, Mower has a broad global reach, aided by being an active member of two global networks. One is the International Network of Independent Agencies (IN), which comprises 75 marketing agencies in 72 countries and 115 cities spread throughout the world. As president of IN, Mower also has access to all its members and the opportunity to collaborate with them.
The other global connection is the International Public Relations Exchange (IPREX) and its 50 plus member agencies. As a member of IPREX’s executive committee, Mower has leveraged its position to partner with agencies in Asia and Europe.
Mower pretty much does it all, from strategic planning to PR, SEM, video, digital marketing, social media, and fully integrated campaigns. They define their four core areas as B2B, promotion, public relations, and marketing. They also work with B2C clients.
The agency attributes its success to its ability to craft strategic frameworks that outline each client’s key goals and objectives and provide the caliber of service required to reach them. The agency has employed a Human Talk Strategy that dictates everything from product launches to giveaways at trade shows.
Some of Mower’s clients are household names. They include Dell EMC, FedEx, Epsom Salt Council, First Energy, Paychex, Sun Chemical, Standard Textile, GE, Ford, BlueCross BlueShield of Western New York, Lufthansa, and Pebble Beach.
Since the inception of Chief Marketer 200 in 2018, a list of the top 200 brand engagement and activation agencies in the U.S. is drawn up annually, and Mower has made that list every year, including 2020. The agency also garnered both Gold and Silver Adrian Awards this year from the Hospitality Sales and Marketing Association International for its successes in tourism marketing.
Past recognition is deep and widespread. It includes being ranked 69 out of all U.S. agencies by ADWEEK Magazine. The agency also received a top 50 B2B agency by BtoB Magazine, was awarded 17th out of the top 100 sales promotion agencies in the U.S. by PROMO Magazine, and acclaimed in the top 5% of all U.S. PR agencies by PRWeek magazine.
Eric Mower himself was inducted into the Association of National Advertisers Business-to-Business Hall of Fame at last year’s Masters of B2B Marketing Conference in Chicago. Earlier this year, he was ranked 20th in City & State New York’s ranking of its top 50 most powerful political New Yorkers in PR.