Multi-State Lottery Association Seeks Digital Agency

Multi-State Lottery Association Seeks Digital Agency

Multi-State Lottery Association is seeking a website and digital agency for the design of the PowerballTM website (, and possibly associated sub-content for other games. Additionally, MUSL is requesting information on the design, implementation and maintenance of a mobile application for use by players and others interested in the lottery games.


The Multi-State Lottery Association (MUSL) is an unincorporated non-profit government benefit association owned and operated by thirty-six (36) governmental lotteries (Member Lotteries). MUSL assists both Member Lotteries and additional lotteries licensed to sell multi-jurisdictional lottery games such as Powerball, in the operation and sale of those lottery games. As part of its services to Member Lotteries, MUSL develops and maintains websites for the promotion of these games.

Website redesign – background information:

The Powerball web site is extremely popular and earns substantial advertising revenues for the MUSL in click- through ad revenue. The website averages approximately 400,000 page views daily with spikes many times this average during high jackpot periods.

Mobile application – background information:

MUSL is interested in obtaining information about what types of services vendors supply as related to mobile application design, implementation and maintenance. Currently, MUSL is reviewing requirements  for any future app design that will highlight content used in the Powerball website. Additionally, MUSL would like to review information and requirements for mobile app to be user friendly to our players the ability to: enter and save ticket numbers; view present and past winning numbers (manual, camera and/or OCR entry availability); receive notifications to users regarding various events; and, create accounts to sync information to other devices.

Website Design Services – Scope of Work


  1. Initial designs
  2. Modified design and test of website
  3. Final design and fully-functioning website
  4. Clean, static source DHTML (html, js, css) for integration and deployment (upon final acceptance of design)
  5. All optimized images (png, jpg, etc.) (upon final acceptance of design)
  6. All source files and images (illustrator files, vector graphics, etc.) (upon final acceptance of design)

Proposal due by May 15, 2017 to:

Chris Ruttencutter Director, IT
Multi-State Lottery Association
4400 NW Urbandale Drive
Urbandale, Iowa 50322

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