Natividad Medical Center Issues Marketing RFP

Natividad Medical Center Issues Marketing RFP

Purpose:

The County of Monterey on behalf of Natividad Medical Center, hereinafter referred to as “NMC”, is soliciting proposals from a qualified organization(s), hereinafter referred to as “CONTRACTOR”, to provide Marketing and Graphic Design Services.

Background:

Natividad Medical Center is a 172-bed acute care medical center owned and operated by Monterey County. A Board of Trustees appointed by the Board of Supervisors works with Administration on day-to-day operations of the medical center. Natividad Medical Center is a Monterey County owned community hospital emphasizing the care of women, children and families. Fully Accredited by the Joint Commission on Accreditation of Hospitals and Healthcare Organizations, Natividad Medical Center is a modern medical center campus offering comprehensive inpatient, outpatient, diagnostic and specialty care.

Scope of Work:

  • Development of customized strategic marketing plans
  • Brand planning, development, and positioning including overall brand campaigns
  • Creative development of marketing collateral and support materials
  • Graphic design & coordination of production services for marketing collateral and support materials
  • Coordination of print services
  • Advertising services including creative, production, placement, and measurement
  • Website design, maintenance, and optimization including information architecture, content management, site design, metrics, and other expertise as needed
  • Social Media Services
  • Video and Photography
  • Event planning & support materials
  • Project management services

Due Date:

March 19th, 2018

Address:

NATIVIDAD MEDICAL CENTER

CONTRACTS/PURCHASING DIVISION

1441 CONSTITUTION BLVD

SALINAS, CA 93906

 

California PR firms include Shift Communications.

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