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Social Issues

Should Companies Be Addressing Social Issues?

In recent years, we’ve seen a notable shift in how brands choose to engage with social issues. Traditionally, businesses have focused on their core products and services, steering clear of sensitive topics. However, this paradigm has been disrupted, and more companies are actively addressing social issues in their marketing campaigns

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drake paycom

Drake’s Spectacular Tour Stop at the Paycom Center

Introduction: Drake, the iconic Canadian rapper, singer, and songwriter, recently graced the stage at the Paycom Center, leaving fans in awe with a performance that showcased his musical prowess and stage presence. The tour stop, part of his highly anticipated tour, was a night to remember for the thousands of

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igor makarov

Igor Makarov: The Hockey Prodigy Who Defined a Generation

Igor Makarov, a name synonymous with excellence on the ice, has left an indelible mark on the world of professional hockey. Born on October 19, 1983, in Togliatti, Russia, Makarov’s journey from a young aspiring player to an accomplished veteran is nothing short of remarkable. With a career spanning more

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Elon Musk and Twitter – A Timeline

Elon Musk, one of Twitter’s most controversial users, became the owner of the platform in a $44 billion deal last year. This acquisition marked the culmination of Musk’s long history with Twitter, dating back to over 14 years ago, when he joined the platform. Over the years, Musk expressed interest in buying Twitter

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Celebrity Endorsement

The Fall of FTX & Celebrity Endorsement Involvements

Celebrities such as Tom Brady the NFL quarterback and Larry David, the comedian found themselves entangled in legal battles for endorsing the failed cryptocurrency exchange FTX. The fallout from the collapse of FTX has led to a class action lawsuit, with the plaintiffs arguing that the various celebrities, including Gisele Bündchen, Stephen

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The Department of Mental Health Issues RFP For Help With Marketing Plan

Brands to Learn from for Mental Health Awareness Month 

Mental health is a crucial topic today,, and companies have acknowledged its significance in marketing and operations. Mental Health Awareness Month 2023 is this month, and it’s worth noting the top brands that prioritize mental health. By adopting their strategies, other brands can create positive change in their industries. Rare Beauty Selena

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LGBTQ

Brands that proudly stand with the LGBTQ community

In the past few years, many brands have started to launch new products and collections in June to show their support to the LGBTQ community during the Pride Month. More and more businesses are becoming LGBT-friendly. They are addressing issues relevant to the community and taking action across different platforms,

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