Ogilvy PR appointed Brian Maloney and Margie Fox as managing directors in its US consumer marketing practice, positions they will effectively occupy starting early 2013. Fox was also named US creative director for the consumer practice, while Maloney will be the leader of the New York consumer marketing group.
Previous to this change, Maloney and Fox co- founded an agency back in 1997, which they sold to Waggener-Edstrom in 2003. They stayed in charge of the New York consumer division working for important clients such as Mercedes-Benz, Tupperware, Microsoft, Shutterfly, and others.
“When Ogilvy comes knocking, you have to pay attention,” said Fox. “We had 15 fantastic years at Maloney & Fox, but we believe change is fantastic, life-affirming and helps you grow.”
Maloney and Fox will report to Mitch Markson, appointed earlier this year by Ogilvy PR as president of global consumer marketing. Markson had tried to hire the duo in the past, but was unsuccessful.
“They are incredibly entrepreneurial – having two people that built their agency, combined with the Ogilvy brand, I’m hoping is going to be a great leap forward,” stated Markson.
“Our combined global consumer, branding and marketing capabilities are strong and growing – as evidenced by the work we do for clients such as Microsoft, Mercedes, T-Mobile, Samsonite, Pirelli and others,” stated McLaughlin. “This remains a core offering to our clients.”
Both Maloney and Fox worked at Ogilvy PR in the past, on different positions. This seems to be a real challenge for them, but they have the internal support and the advantages of a big name as an employer. Adding that to their existing experience and their list of client accounts they handle, Ogilvy PR seems to have made a great move, one that surely needs to yield visible results in the near future.
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