Ohio University Issues Digital Advertising RFP

OHIO University of Athens, OHIO (hereafter called The University) invites proposals for a service engagement titled “Digital Advertising for OHIO Regional Higher Education”.

Ohio University was chartered by the state of Ohio in 1804 and is the oldest university in the Northwest Territory. Located in the scenic Appalachian foothills of southeastern Ohio, the University is the oldest of the 13 stateassisted universities in Ohio. The main campus is in Athens, located in southeastern Ohio, about 75 miles from Columbus. The enrollment on the main campus for the 2016-17 academic year was 34,484, including 982 students enrolled in the University’s Heritage College of Osteopathic Medicine. Athens ELearning Programs enrolled 6,042 students. The University had an additional 6,038 students on the Chillicothe, Eastern (St. Clairsville), Lancaster, Southern (Ironton), and Zanesville regional campuses. Extension campuses were recently opened in Dublin and Cleveland. The University enrolled 1,496 international students from 116 countries. The University is organized academically into eleven colleges: Arts and Sciences, Business, Communication, Education, Engineering and Technology, Fine Arts, Health Sciences and Professions, Honors Tutorial, University, Graduate, and Osteopathic Medicine. In addition, students may pursue academic programs in the Center for International Studies, the Voinovich School of Leadership and Public Affairs and the Office of Regional Higher Education. The University offers more than 250 undergraduate majors. On the graduate level, the University grants master’s degrees in nearly all of its major academic divisions, as well as doctoral degrees in selected departments. The Doctor of Osteopathic Medicine degree is granted through the Heritage College of Osteopathic Medicine. The university employs over 5,000 people, including 1,235 full-time faculty members, The University is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. Under the 2016 Carnegie Foundation for the Advancement of Teaching classifications, Ohio University is designated a Research University (high research activity) under the Basic Classification category. The University maintains long-term ratings of “Aa3” from Moody’s and “A+” from Standard & Poor’s.

Providing access to “the nation’s best transformative learning community” for students throughout southeastern Ohio and beyond is the regional campus mission. Five campuses and two satellite centers help meet that mission.

· Ohio University Eastern (St. Clairsville, OH)

· Ohio University Chillicothe

· Ohio University Lancaster

· Ohio University Southern (Ironton, OH)

· Ohio University Zanesville Students choose to study at a regional campus for a variety of reasons. Many are working full or part-time to help defray college costs or working to improve their job opportunities, some are single parents or have other obligations that tie them to their communities, while others are cost conscious or simply want to live at home while earning their degree.

OHIO’s regional campus students experience a vibrant, student-centered learning environment. Each campus has its own character, but all provide the excellence in education that is an Ohio University tradition. Regional campus students have options. Some choose credit or noncredit courses to hone their workforce skills, but most choose to pursue one of the 15 Ohio University baccalaureate degrees or 18 associate degrees that can be completed at the regional campuses or to begin their studies at a regional campus before relocating to the Athens campus to complete their degree programs. The campuses’ open admissions policy allows Ohio high school graduates to be admitted. Having no residence halls, the campuses are commuter-friendly. The campuses also participate in opportunities to earn college credit while still in high school.

3.1 Ohio University’s Regional Higher Education is seeking a vendor to provide digital advertising buys for the five regional campuses. However, Ohio University may utilize this vendor for purposes beyond Regional Higher Education and traditional media buys could be included at a later date. The regional buys will be considered as a 30-mile radius around all campus locations, except the Lancaster campus. Lancaster digital buy will be a 10- mile radius. RHE seeks services that utilizes a combination of multiple digital options to reach traditional and non-traditional students within the radius designated above. RHE wants to drive student admissions by engaging traditional students and their parents, as well as non-traditional students in our digital campaigns. Considerations must be made for differences that exist on each regional campus that will need to be accommodated in the campaigns.

OHIO University will receive proposals through the OHIO University Purchasing Sourcing Portal (found at https://miamiuohiousourcing.ionwave.net/Login.aspx until 3:00pm EST, Tuesday, October 27th , 2020. Firms submitting proposals will be responsible for delivery of the documents via the OHIO University Sourcing solution as outlined above. Any proposal received after the time and date specified, prepared or submitted, may not be eligible for consideration. Respondents are cautioned to write all descriptions and monetary amounts clearly so there is no doubt as to the intent and scope of the proposal. Erasures and other changes in the proposal must bear the signature or initials of the respondent. ALL PROPOSALS MUST BE SIGNED. Failure to provide this information may result in rejection of the proposal. The University reserves the right to reject any proposal not prepared and submitted according to the provisions herein outlined, and may reject any or all proposals. Any proposal may be withdrawn prior to the proposal due date by accessing the OHIO University Sourcing site at https://miamiuohiousourcing.ionwave.net/Login.aspx IMPORTANT NOTE: The respondent is cautioned against last minute attempts to meet the due date & time and OHIO University will not be responsible for network outages, failure to register as a respondent, and other related internet malfunctions on the part of the respondent in submitting their bid. The respondent will receive an electronic confirmation of successful submission of the bid. Plan ahead.

Due Date:

November 3 


Michael D. Pidcock OHIO University Procurement Services 205 West Union Street Office Center Athens, OH 45701 Phone: 740-593-1683 E-mail: pidcocm2@ohio.edu

Agencies to consider includes Magrino PR and Hunter PR.

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