Online Marketing RFP Issued By Texas Woman’s University

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Texas Woman’s University (“TWU”) is seeking competitive responses to a Request for Proposal (“RFP”) for Online Marketing Services. This RFP provides sufficient information for interested parties (“Proposers”) to prepare and submit proposals for consideration by TWU.

Information about Texas Woman’s University Texas Woman’s University — created in 1901 by the 27th Texas State Legislature — holds a distinctive position in the Lone Star State and the nation today: it is America’s largest public university primarily for women. Since its founding more than a century ago, Texas Woman’s has become known for its contributions and leadership in the fields of education, nutrition, the arts and sciences, nursing and the health care professions. TWU’s main campus is in the booming North Texas college town of Denton just 40 miles from the Dallas-Fort Worth metropolis and consistently named one of Texas’ and the nation’s best college towns. It also has health sciences centers in Dallas’ prestigious Southwestern Medical District and Houston’s world-renowned Texas Medical Center. The University has more than 15,000 students on these three campuses and offers more than 60 programs of study with a total of 110 undergraduate and graduate degrees (bachelor’s: 43, master’s: 47 and doctoral: 20) in traditional, online and hybrid formats. Nearly 60 percent of TWU students take at least one online course, and one-fourth of its graduate students only take online courses. TWU offers the student support, class sizes and campus aesthetics more typically found at a private university. TWU believes in a quality education that is affordable and accessible, which is why it offers more than $15 million in scholarships annually.

Scope of Work:

TWU is seeking proposals from one or more responsive and responsible proposer(s) for Online Marketing Services. Qualified firms will have demonstrated experience and expertise in partnering with clients to develop and execute large-scale paid and non-paid integrated, strategic digital marketing campaigns that result in leads for student recruitment.

Due Date: 10/14/21 2:00 P.M. CST



Relevant agencies to consider include Ruder Finn and Finn Partners.

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