Demi Moore Photoshop PR Stunt

Demi Moore, the actress more famous (recently) for her involvement in Twitter and her marriage with Kutcher, lives a Photoshop nightmare apparently. The actress appears on the cover of W in a very unnatural pose, reportedly the sloppiest Photoshop work ever. If you look at Moore’s picture, you notice that the artist chopped off part of her left thigh, leaving an unnatural gap instead of a roundly shape. Sure, Moore appears unhealthily thin, but she is not a mutant yet.

I find it hard to believe that this is a “honest” mistake. Magazine covers go through a very careful scrutiny before they go to the press – at least in my experience. Is this a particular case of attempted PR to attract more attention to an actress who hasn’t starred in anything decent since Bobby, when ironically she played a singer with a declining career?

Her following performances in Mr. Brooks, Flawless and Bunraku are not impressive. Maybe she needs the media attention for The Joneses, that premiered in September at the Toronto Film Festival? Early reviews of the actress’ performance are not that positive: Moore, whose innate iciness is perfect when Kate is the true believer, is less successful when the character is thawed and thinking.

demi moore photoshopped - public relations stunt

This is not the only photo PR stunt orchestrated for Moore. Her very husband occasionally tweets pictures that become social media hits (like this, showing her butt, and another, we will not link at, revealing a “huge bush” a sex-symbol of the 80’s).

So the so-called Photoshop controversy could be an attempt to bring Moore’s name back in the headlines, if you don’t want to blame it on the Photoshop artist alone.

Demi Moore brand interaction with the media has for many years been handled by publicity guru Steven Huvane of PMK/BNC.


  1. Y says

    Are you kidding? Demi was great in Flawless and The Joneses!
    Forget Variety review. Other reviews are very positive.

  2. john says

    She is very beautiful and she aged gracefully, but she never had great hips. I don’t think she is behind the Photoshop controversy – although I agree that her past career is not too sparky. She’s still a big star, and whatever she does is open to speculation. I think the Twitter pic was a joke…

  3. Ohsofunny says

    Hm… what if the artist actually added something to her right hip? Compared this and the one from Twitter and she looks pretty straight. I don’t believe it’s a Photoshop edit – the pose makes her body look strange.

  4. Jackie says

    And since you are not only a public relations consultant but also an experienced movie critic, from the footage you have seen at the nightclub Terminus you can easily write that Demi’s performance in BUNRAKU was unimpressive. Wow… I did not know Unilever was involved in the movie industry.

    • Liliana Dumitru-Steffens says

      :) My employment with Unilever terminated in 2003, when I took a media job with a German company. I don’t understand your problem really. What are you trying to say, that your personal preferences are the law, and that we should all like Demi Moore just because you are a fan? Come on!

  5. Jackie says

    Correct me if I am wrong Mrs Liliana Dumitru-Steffens. But the movie “BUNRAKU” directed by Guy Moshe is in post-production. The film will be released in 2010. Therefore how can you write that ‘Demi Moore’s performance in “Bunraku” is not impressive ????
    Are you an auto-proclaimed PR guru or some kind of dervich ? Lol!!!

    • Liliana Dumitru-Steffens says

      Well, let me correct you: I did actually see scenes from the movie, during a party at the end of June 2008 at Terminus, in Bucharest.

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