Razorfish, a Publicis Groupe agency, has launched R-Index, a proprietary data solution developed with Google Cloud. Utilizing Google Cloud BigQuery, Looker Studio, Sensitive Data Protection, and AI tools like Vertex AI, R-Index offers a detailed view of a brand’s marketing performance. Currently piloted with clients like New York Life, R-Index
G&S has acquired MorganMyers, expanding its agriculture and food expertise. MorganMyers will become a wholly owned subsidiary, branded as MorganMyers, a G&S Agency. Its leadership, including president Tim Oliver, will remain, and operations will continue from offices in Wisconsin, Iowa, and remotely. The acquisition, terms undisclosed, brings MorganMyers’ clients in agricultural
Gregory FCA is integrating Yoodli, an AI media and presentation coaching program, into its service offerings. Developed at the Allen AI Institute in Seattle, Yoodli uses advanced multisensory input to coach users on body language and messaging, enhancing effectiveness in media appearances and live presentations. This addition brings Gregory FCA’s total
The HOW Agency, a full-service digital agency under 5WPR, announced that its SEO & SEM campaign for BUILT has won a Shorty Award. The campaign also received an Audience Honoree, awarded to the campaign with the most public votes. As BUILT’s digital agency, HOW revamped their digital strategy to boost
5WPR joins forces with the Ad Council to commemorate Smokey Bear’s 80th anniversary, marking the longest-running PSA in US history. Smokey’s timeless “Only You Can Prevent Forest Fires” reminder remains critical, with humans causing nearly nine in ten wildfires, especially in today’s parched forests. The Ad Council, USDA Forest Service, and
5WPR joins forces with the Ad Council to commemorate Smokey Bear’s 80th anniversary, marking the longest-running PSA in US history. Smokey’s timeless “Only You Can Prevent Forest Fires” reminder remains critical, with humans causing nearly nine in ten wildfires, especially in today’s parched forests. The Ad Council, USDA Forest Service, and
Caroline Nolan, Pinterest‘s new VP and global head of communications, is restructuring the department. Reporting to Andréa Mallard, chief marketing and communications officer, Nolan has appointed Mao-Lin Shen as senior director of comms and Caite Ray as director of internal executive comms. The reorganization aligns with CEO Bill Ready’s vision. Since
Nike Communications has teamed up with Wheels Up Experience, a private aviation provider, to amplify its brand message and expand its reach among business travelers and affluent consumers. Kristen Lauria, Wheels Up’s Chief Marketing Officer, highlighted the importance of impactful storytelling and increased market presence. Lauria praised Nike Communications for their
360PR+ has relocated its New York office to 60 Charlton Street, a LEED Gold certified building in the bustling Hudson Square district. Founder and CEO Laura Tomasetti emphasizes the office’s design, aimed at inspiring and supporting employees amidst the rise of hybrid work. The new space encourages collaboration, creativity, and learning,
The HOW Agency, the wholly owned digital agency of 5WPR, has recently acquired the cookware brand OrGreenic. Utilizing its in-house creative studio and a vast network of content creators, HOW Agency aims to offer comprehensive solutions covering creative development, strategic planning, channel management, and performance marketing for OrGreenic. Additionally, they
