Nike Communications has teamed up with Wheels Up Experience, a private aviation provider, to amplify its brand message and expand its reach among business travelers and affluent consumers. Kristen Lauria, Wheels Up’s Chief Marketing Officer, highlighted the importance of impactful storytelling and increased market presence. Lauria praised Nike Communications for their
360PR+ has relocated its New York office to 60 Charlton Street, a LEED Gold certified building in the bustling Hudson Square district. Founder and CEO Laura Tomasetti emphasizes the office’s design, aimed at inspiring and supporting employees amidst the rise of hybrid work. The new space encourages collaboration, creativity, and learning,
The HOW Agency, the wholly owned digital agency of 5WPR, has recently acquired the cookware brand OrGreenic. Utilizing its in-house creative studio and a vast network of content creators, HOW Agency aims to offer comprehensive solutions covering creative development, strategic planning, channel management, and performance marketing for OrGreenic. Additionally, they
5WPR recently launched its 2024 Consumer Culture Report highlighting the growing consumer inclination to splurge, and emphasizing the importance of personalized connections for brands. Word of mouth proves pivotal, with 46% citing it as the primary influencer for purchases. While 71% consider traditional word of mouth, where friends or family inform about
The Importance of Financial PR Firms With the growing popularity of digital banking, finances are becoming more difficult for the general public to manage. Financial PR firms play a critical role in guiding this change, promoting the reputation of financial companies. Many cater to a broad spectrum of clients with
5WPR has been named agency of record for Pawlicy Advisor, leading independent pet insurance marketplace. The agency, which has deep experience in the pet space as well as with financial services marketplaces, will be responsible for raising widespread awareness of Pawlicy Advisor’s services in both the veterinary and consumer spaces. “At
5WPR, alongside its digital agency HOW, has added two marquee brands to its travel portfolio. The PR firm, with digital firm HOW, has been selected as the US PR and digital AOR for Royal Air Maroc, the national airline of Morocco, on a campaign focused on raising the profile of the airline
Stretch PR is working with EWP Architects to raise its profile in the Nashville market as well as on a social media management program to help EWP to reach potential clients and prospective employees. Office space is changing, and we are on the forefront of that change,” said EWP managing
In the advertising and marketing industries, the term Agency of Record usually means a single agency that was in charge of all the promotional services that a company might need. Traditionally, those promotional services included everything from creative media placement to brand strategy, however, these days, they can include a
The best way for a company to communicate a powerful story that’s going to relate to its target audience is through the right public relations strategies that are going to generate publicity for that company. In fact, with the right public relations strategies, companies can also generate more brand awareness,
