The HOW Agency, a full-service digital agency under 5WPR, announced that its SEO & SEM campaign for BUILT has won a Shorty Award. The campaign also received an Audience Honoree, awarded to the campaign with the most public votes. As BUILT’s digital agency, HOW revamped their digital strategy to boost
5WPR joins forces with the Ad Council to commemorate Smokey Bear’s 80th anniversary, marking the longest-running PSA in US history. Smokey’s timeless “Only You Can Prevent Forest Fires” reminder remains critical, with humans causing nearly nine in ten wildfires, especially in today’s parched forests. The Ad Council, USDA Forest Service, and
5WPR joins forces with the Ad Council to commemorate Smokey Bear’s 80th anniversary, marking the longest-running PSA in US history. Smokey’s timeless “Only You Can Prevent Forest Fires” reminder remains critical, with humans causing nearly nine in ten wildfires, especially in today’s parched forests. The Ad Council, USDA Forest Service, and
Caroline Nolan, Pinterest‘s new VP and global head of communications, is restructuring the department. Reporting to Andréa Mallard, chief marketing and communications officer, Nolan has appointed Mao-Lin Shen as senior director of comms and Caite Ray as director of internal executive comms. The reorganization aligns with CEO Bill Ready’s vision. Since
Nike Communications has teamed up with Wheels Up Experience, a private aviation provider, to amplify its brand message and expand its reach among business travelers and affluent consumers. Kristen Lauria, Wheels Up’s Chief Marketing Officer, highlighted the importance of impactful storytelling and increased market presence. Lauria praised Nike Communications for their
360PR+ has relocated its New York office to 60 Charlton Street, a LEED Gold certified building in the bustling Hudson Square district. Founder and CEO Laura Tomasetti emphasizes the office’s design, aimed at inspiring and supporting employees amidst the rise of hybrid work. The new space encourages collaboration, creativity, and learning,
The HOW Agency, the wholly owned digital agency of 5WPR, has recently acquired the cookware brand OrGreenic. Utilizing its in-house creative studio and a vast network of content creators, HOW Agency aims to offer comprehensive solutions covering creative development, strategic planning, channel management, and performance marketing for OrGreenic. Additionally, they
5WPR recently launched its 2024 Consumer Culture Report highlighting the growing consumer inclination to splurge, and emphasizing the importance of personalized connections for brands. Word of mouth proves pivotal, with 46% citing it as the primary influencer for purchases. While 71% consider traditional word of mouth, where friends or family inform about
The Importance of Financial PR Firms With the growing popularity of digital banking, finances are becoming more difficult for the general public to manage. Financial PR firms play a critical role in guiding this change, promoting the reputation of financial companies. Many cater to a broad spectrum of clients with
5WPR has been named agency of record for Pawlicy Advisor, leading independent pet insurance marketplace. The agency, which has deep experience in the pet space as well as with financial services marketplaces, will be responsible for raising widespread awareness of Pawlicy Advisor’s services in both the veterinary and consumer spaces. “At
