Pharmaceutical companies face a difficult year, in the wake of rising costs of medication. But Pfizer, more than others, has experienced especially low ratings. This year, the company ranked lowest out of 14 top pharmaceutical companies. Some speculate that part of the problem rests in Pfizer’s recent attempt to elude
It’s hard to be a representative for a product or brand if you don’t believe in it and use it. So, though it may not be required, it’s only good business sense. That’s what Gabby Etrong Cohen, PR vice president for SoulCycle, believes. She commented recently about her five-days-a-week biking
We the People recently launched a petition asking the White House to look into alleged political bribery involving exiled Russian businessman, Mikhail Khodorkovsky. The petition claims he donated large amounts of money to U.S. Congress to condemn the “politically-motivated arrest, detention, and sentencing of Mikhail B. Khodorkovsky and Platon Lebedev.”
Kaplow Communications Renews Lease Kaplow Communications, a New York City-based PR firm recently renewed their lease at the Berkeley Building in the Bryant Park area of the city, though the renewed lease is for slightly less square footage (down approximately 2K sq.ft) than they previously controlled. Their offices between Fifth
Recently, social equality has dominated the media, especially regarding representation, equal pay, and other forms of discrimination in the working world. Women and minorities do not get the same opportunities as other workers, and there is often a large pay gap between men and women. As a field dominated by
Whole Foods has been in a “whole” lot of trouble lately. Repeated public relations issues have the company struggling to fight back as sales fall and the once-impervious wall of faithful shoppers has begun to crumble. Enter another potential crack in the foundation of upscale grocery dominance.
Like any other field, people and organizations can use public relations for good or bad. Many brands rely on PR to become more visible in the public eye, hoping to become a first choice when customers purchase goods and services. But sometimes, brands also use public relations tactics to deceive
As the field of public relations continues to grow and transform, it continually changes from just taking orders to actively solving problems for clients. In the past, PR professionals worked routine tasks and getting the client’s brand everywhere and anywhere possible.
Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues or corporate political spending disagreements. The activist shareholders can stop progress when they initiate negative PR
Kevin McCauley Joined MWWPR and Then Fired or Quit? Kevin McCauley with more than 30 years’ experience as a journalist covering PR, advertising, and related fields joined MWWPR in October 2015 – and now only a few months later finds himself unemployed. In a move which Jack O’Dwyer of the
