At some point, someone in the US will find a way to get some traction on renewable energy. It’s only a matter of time. But that “time” may not be Any Time Soon. The industry took a relatively big PR hit recently when SunEdison Inc. filed for Chapter 11 bankruptcy
Omnicom reports 0.9% Revenue decline for 2016 Q1 Omnicom Group, a communications holding company, owning such PR firms as Porter Novelli, Ketchum, and FleishmanHillard, just reported Q1 2016 information, including organic PR revenues declined by 0.9%. During that time, their PR revenues totaled $318.8 million. But the company went through
As the legalization of marijuana starts to become a national phenomena, with 23 states having legalized it in some capacity, marijuana marketing techniques are greatly in need of a refashioning. Cliche logos consisting of pot leafs and green and black color schemes may have been successful prior to marijuana’s widespread
Technology and all its subdivisions remain one of – if not the most – successful sectors of the market. As a culture, people seem more hooked on technology now, than drugs in the 70s. As a result, technology reaps more profit than most other industries. More than even the industry
As public relations continue to grow as a field, one aspect that grows along with it is the development of in-house public relations. While most public figures and brands hire external PR experts to assist with events planning, reputation management, and a whole host of other activities, many companies build
When most companies think of crisis management, they think of handling the issue in the public sphere. However, more and more, companies realize the best approach to managing crises includes employees in the process. They are, after all, the face of the company; especially in service industries. So, even before
Pennsylvania governor, Tom Wolf, recently signed an executive order regarding all future grants and contracts with third parties and government services and workers under his jurisdiction. The order simply says that Pennsylvania will view any discrimination on the basis of sexual orientation by its business partners to be a problem
PepsiCo recently moved a lot of people to different seats at their management table. Any time there’s change in a company as large and diverse as Pepsi, investors get nervous. So, did Pepsi do the right thing, and what can we learn about their management decisions? Let’s take a look.
Many people think of public policy as the work of politicians. When corporations become involved, it’s a common belief that they do so only to throw influence and wealth behind political issues. Many also believe these issues purely benefit the company and its industry, but not the population at large.
Just about anywhere you turn these days you can see it happening, this polarizing influence of “social acceptability” and political campaigns. Our internet socialization brings every possible issue to the forefront and the dramatics begin. Everyone with an opinion can post, doesn’t matter if what they have to say is
