Three food processing companies competing on a global scale are Del Monte, Green Giant, and Birds Eye Foods. Each vies for the best branding of canned and frozen foods going forward in the 21st century. Each sits on the shelf next to the others, and it’s PR’s role to create clever
In spite of a slow economic recovery, and the looming possibility of China’s economic crash, many companies did more than just survive the year – they thrived. In public relations, Zimmerman, Next Fifteen, MSLGroup, and Porter Novelli have started of the year with roaring success. Zimmerman Wins New Account with
Rubenstein Associates helping Chipotle It’s been a rough year or so for the “healthy” Chipotle food chain, proving not so healthy on several occasions and in numerous locations. They recently added Rubenstein Associates to assist with crisis reputation and management issues faced because of the food-born illness shut-downs. Chipotle, based
Public relations firms are no stranger to government. In fact, many would argue that politics and politicians helped drive the success and popularity of PR today. Public relations firms have worked with presidents, governors, mayors, and even entire departments. But now some forward-thinking PR firms take on cities as clients.
With such high competition in the public relations field, it often becomes hard to say just who does what best. Here are whom are believed to be the five largest PR firms in the world – Edelman PR, Weber Shandwick, FleishmanHillard, Ketchum, and the MSL Group in that order. Only
PR professionals must broaden their market to adapt to the globalizing economic environment. Everyone knows about China’s impressive economic charge into the global market. But it makes sense to learn about reputed and veteran PR firms who know the ropes of the media there. In China, government heavily intertwines with
The Internet offers countless tools claiming to help public relations pros connect with consumers, decision makers, press, and wire services. But which options are the best, how can you know which services won’t waste your time? We’ve taken the liberty to review some of the best, so you can find
Everything-PR conducted an interview with Sarel Doglu, a technology professional who knows marketing, and knows how to help small and medium sized businesses grow. Doglu is a valuable tool for many business owners. His words should be listened to – Here’s our interview: EPR: Learning about technology for business purposes
Over the years, we’ve heard the stories about fraternities – how many of them have been positive? So few, that possibly others may wonder why they continue. Yet, multiple fraternity (and sorority) houses are found on U.S. and other campuses. According to Greek History, “The first fraternity was founded at
AOL, one of the earliest internet service providers, is as well-known for its history as it is for its current operations. AOL owns Huffington Post, TechCrunch, and Engadget, and has acquired all of Microsoft’s ad business, rendering it a serious force in the digital media business. Despite this, it still
